Burns Worthington "Bud" Roper (1925–2003) was an American pollster.[1]

He was chairman (1967–93) of Roper ASW, which was founded as Elmo Roper, Inc. by his father Elmo Roper. He was chairman (1970–94) of the Roper Center for Public Opinion Research at the University of Connecticut.[2] He helped develop industry standards for methodology and the wording of poll questions.[3]

Two polling controversies occurred during his career; in both cases he showed readiness to admit mistakes.[2]

References

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  1. ^ "Roper, Burns Worthington ("Bud")". Encyclopedia.com. Retrieved 29 September 2018.
  2. ^ a b Clymer, Adam (23 January 2003). "Bud Roper, 77, Early and Influential Pollster". The New York Times. Retrieved 29 September 2018.
  3. ^ "Burns Worthington Roper – American pollster". Britannica.com. Retrieved 29 September 2018.