Brett Kincaid is an American entrepreneur, film producer, co-founder, and CEO of MATTE Projects, a New York City-based creative agency.[1][2]

Career

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Kincaid started his career in the hospitality industry, working with hotelier Andre Balazs to launch the Standard Hotel in Meatpacking. He later switched focus to concert and event production, working on the development of a music venue location under the CBGB.[3][4]

In 2010, Kincaid co-founded MATTE Projects, which initially focused on concert production and promotion and later became a full-service entertainment and production brand in advertising, content creation, immersive experiences, film development, music production, and more.[3][5]

Kincaid was involved in producing concerts and directing film projects for Marc Jacobs, Kitsune, Cartier, Sandro, Marriott, Chanel, Soho House, and more.[5][6] During this period, Kincaid was tasked with producing all Kitsune shows throughout North America, from Guadalajara to Toronto and New York City to LA.[4] He also co-founded the Full Moon Festival and BLACK NYC event.[4][7]

Since 2010, he has produced over 100 shows globally featuring Dj Harvey, Zoe Kravitz, Black Coffee, Little Dragon, Gesaffelstein, Virgil Abloh, Twin Shadow, Metronomy, Glass Animals, Santigold, Pusha T, Seth Troxler, Vic Mensa, Parcels, and many more. Additionally, he has produced films such as Fyre,[8][9][10] Can't Stop Won't Stop,[11] Hell of a Cruise,[12] and more,  which have been acquired by major platforms like Apple, Netflix, Peacock, and ESPN.[2][5][13]

Kincaid was a guest speaker at SCAD University to engage with the next generation of creatives. He supports organizations like the Sierra Club and Doctors Without Borders.[14]  

As of 2024, Kincaid is the CEO of MATTE Projects.[1][2]

References 

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  1. ^ a b Schreiber, Abby (1 March 2017). "The Folks Behind MATTE Projects and BLACK Are Taking the Party Down to Mexico City". Paper. Retrieved 17 June 2024.
  2. ^ a b c Coffee, Patrick. "The agency behind Netflix's Fyre Festival documentary and Met Gala campaigns just raised $5 million to expand its film and fashion business". Business Insider. Retrieved 2024-06-17.
  3. ^ a b "Matte Projects Founders Talk Entrepreneurship and Working with Friends - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2024-06-17.
  4. ^ a b c "Meet the Boys Behind the Coolest Party in NYC This Weekend". Harper's BAZAAR. 2017-04-07. Retrieved 2024-06-17.
  5. ^ a b c Nordstrom, Leigh (2018-03-26). "Behind the Fashion Videos for Tom Ford, Alexander Wang and More". WWD. Retrieved 2024-06-17.
  6. ^ Marroquin, Mario (4 December 2023). "Digital marketing exec blends music, visual arts to help brands tell stories". Crain’s New York Business. Retrieved 17 June 2024.
  7. ^ Williams, Nick (2016-08-12). "Full Moon Festival Founders MATTE Projects Talk Two-Day Expansion, Controlled Growth, And Return To Governor's Island". Billboard. Retrieved 2024-06-17.
  8. ^ Valdez, Andrea. "Fyre Festival Documentaries Dissect Attendees'—and Your—FOMO". Wired. ISSN 1059-1028. Retrieved 2024-06-17.
  9. ^ Zimmerman, Amy (2019-01-18). "Netflix's 'Fyre': Inside the Millennial Scam of the Decade". The Daily Beast. Retrieved 2024-06-17.
  10. ^ Renfro, Kim. "10 wild revelations about the epic Fyre Festival failure uncovered in Netflix's new documentary". Business Insider. Retrieved 2024-06-17.
  11. ^ Can't Stop, Won't Stop: A Bad Boy Story (2017) - Daniel Kaufman | Cast and Crew. Retrieved 2024-06-17 – via www.allmovie.com.
  12. ^ Cordero, Rosy (2022-08-26). "Peacock Launches Virtual 'DocFest' Including Documentaries About Rosa Parks, Prince Andrew; Joe Berlinger's 'Shadowland'". Deadline. Retrieved 2024-06-17.
  13. ^ Egkolfopoulou, Misyrlena (29 January 2019). "How to Prevent Another Fyre Festival". Bloomberg. Retrieved 2024-06-17.
  14. ^ "Elevate creative for elite global brands with MATTE Projects' Brett Kincaid and Matthew Rowean". SCAD. 18 April 2024. Retrieved 17 June 2024.
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