The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas.[1][2][3][4]
See also edit
References edit
- ^ Bürgi, Michael (2024-02-12). "Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future". Digiday. Retrieved 2024-04-11.
- ^ Spanier, Gideon; March 2022, Campaign 09. "Big six global agency groups bounce back by adding 32,000 jobs in 2021". www.prweek.com. Retrieved 2024-04-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP". www.campaignlive.co.uk. Retrieved 2024-04-11.
- ^ "Publicis leads the big six (for now). Here's how it managed to defy holdco malaise". The Drum. Retrieved 2024-04-11.