B.TECH B.TECH is Egypt's leading integrated omnichannel retailer of consumer electronics and home appliances and consumer finance platform.
| Industry | Retail |
|---|---|
| Founded | 1997 |
Area served | Egypt |
Key people | Mahmoud Khattab (CEO & Chairman) |
| Products | Home appliances, consumer durables, electronic goods and gadgets |
Number of employees | 7000+ |
| Website | btech |
History
edit• B.TECH: 27 Years of Excellence in Egyptian Electronics Retail
For over 27 years, B.TECH has been the standout success story in Egypt's consumer electronics market. As the country's leading retailer of electronics and home appliances, B.TECH has solidified its position as a trusted and dominant force in the industry.
With its unparalleled product selection, competitive pricing, and exceptional customer service, B.TECH has earned the loyalty of countless Egyptian consumers. The brand's commitment to quality and innovation has made it the go-to destination for the latest and greatest in home entertainment, kitchen appliances, and digital technologies.
As it continues to expand its footprint and enhance the shopping experience, B.TECH remains at the forefront of the Egyptian electronics market, cementing its status as a true industry leader.
• B.TECH started its business in trading and distributing electronics and home appliances. Since 2005, the company started to obtain the distribution rights of several brands to pursue its journey to becoming Egypt’s leading home appliances and electronics distributor and the largest supplier for local merchants. B.TECH has a strong presence and a large network of branches that exceeds 185 stores all over the world. B.TECH owns the distribution rights of several international brands including Braun, Mille, Babyliss and others. Staffed by over 7000 exceptional employees, B.TECH is Egypt’s fastest-growing consumer electronics retailer, continually setting unbeatable standards of excellence for the industry. (Reference)
Brands
edit• B.TECH exclusively represents the local brand ULTRA, and serves as the exclusive distributor of a selection of the most prestigious multinational brands including Braun, Indesit, Ariston, Miele, Apple, Mille, and Babyliss to name a few. • B.TECH launched several of their owned sub-brands to serve diverse areas of the business including B.TECH X, B.TECH BUSINESS, deelz, b_labs, mini cash, mylo, B.TECH Ads, B.TECH mini, Ultra, TECH CARE, B.TECH MAX and OUTLET.
B.TECH Ads: B.TECH Ads is the most innovative & largest in-store media network for brick-and-mortar advertising in Egypt -aims to revolutionize the in-store customer experience and unlock more potential for brands. (Reference)
B.TECH X: Presents a diverse range of intelligent electronic devices and accessories from renowned and exclusive brands. In addition to our physical branches, we offer online screens for purchasing other B.TECH X devices that are not available in-store. It offers the convenience of instant car-side pickup, as well as doorstep delivery, ensuring a seamless and efficient shopping experience. (Reference)
B.TECH Business:' B.TECH Business offers a comprehensive array of electronic devices and appliances specifically designed to meet the unique needs of each sector. With a commitment to innovation and customer satisfaction, it delivers creative business solutions, offering customized and integrated approaches that align with the nature of the business and the available resources. (Reference)
deelz: B.TECH’s world-class omnichannel platform serving local merchants. The new launch cements. The all-in-one deelz app is powered by B.TECH and is set to create a digitalized retail operating system that aims to empower local merchants. The deelz app offers merchants the full spectrum of services to ensure efficiency and transparency while helping merchants start and further grow their businesses. Among the services provided through deelz are inventory management, B2B and B2C marketplace listing, marketing solutions, doorstep delivery, store designs, and training courses through B.TECH Academy, in addition to analytical tools and a logistics marketplace through Aramex, Sprint, and Movex. (Reference)(Reference)
b_labs: first-of-its-kind technology hub in the market. Serving as the transformation and digitization engine of B.TECH, b_labs is designed to serve a wide range of business verticals within the group including retail, e-commerce, fintech, logistics, B2B, distribution, and many others. b_labs model is based on knowledge sharing as a means of enriching the skills and information of its team members and a part of the company’s values. (Reference)
mini cash: mini cash instalment services provide customers with the flexibility to pay for their purchases on a schedule that suits them. They can choose the instalment period that best suits their financial situation, ranging from 6 months to 48 months. Our competitive smooth process, interest rates and fees ensure that customers can access credit services without bearing significant financial burdens. (Reference)
TECH CARE: B.TECH’s TECH CARE introduces a novel, personalized, all-encompassing suite of after-sales services that include maintenance, installation, protection, repair, and replacement for a wide range of electronic devices and home electronics. From mobile devices, laptops, and air conditioners to TV screens, TECH CARE’s team of experts is spread across all points and trained to provide the highest levels of service. (Reference)(Reference)
B.TECH MAX: B.TECH MAX is the largest experience concept electronics and home appliances store in Africa and the first of its kind in Egypt. The store has been designed to transform shopping by offering an interactive immersive experience for customers before making purchase decisions. The flagship store features very innovative decompression zones such as the "Climate Rooms," where customers can experience air conditioning units and view their full specifications, category beacons that are brand led showcasing Tech in the context of consumer lives, alongside a gaming area catering to electronic gaming enthusiasts. The store features a first-of-its-kind area dedicated to hosting various Tech, AI, and Digital events, interactive shows & workshops, accommodating over 50 people. It also offers a range of "Digital Studios" for photography and live streaming, enabling customers and visitors to document their shopping experience. Furthermore, it provides "TECH CARE" services, offering certified extended warranty services and "Trade-in" services for exchanging old phones and laptops for new devices & more.
Partnerships
edit• B.TECH and The Egyptian Food Bank: B.TECH and The Egyptian Food Bank have had a long-term partnership where they implemented several developmental projects including.
-In March 2024, B.TECH and The Egyptian Food Bank signed a Cooperation Protocol to Support and Empower 500 Small-Scale Farmers and Plant 10,000+ Palm Trees in Aswan “Supporting and Empowering Small-Scale Farmers in Aswan to Adapt to Climate Change” program. Inaugurated in Edfu and Al Gaafra areas, the project has empowered them by providing them with more sustainable livelihoods, ensuring economic and food security, creating job opportunities, particularly for women, and striving to reduce unemployment while increasing Egyptian Families’ income and stability. (Reference)(Reference)
-In 2023, “Shaylenlak Kol Kheir” distributed 10,000 food cartons in 3 governorates, they distributed 10,000 food boxes to the most needy families in several areas in Sohag, Qena, and Luxor. (Reference)
• B.TECH and the Egyptian Clothing Bank: -In 2023, B.TECH collaborated with the Egyptian Clothing Bank to provide thousands of blankets and winter clothes to families in Upper Egypt, especially in Minya, Beni Suef, and Fayoum governorates to help them face the winter season and protect them from the bitter cold. (Reference) (Reference)
-In 2022, B.TECH partnered with the Egyptian Clothing Bank to provide more than 10,000 school bags to students in Upper Egypt, to ease the burden on the families of the neediest students, to promote the most vulnerable families within the framework of the company’s plan and vision, to support and provide the needs of the most needy students to provide them with a decent life. (Reference)
• B.TECH Applied Technology School: B.TECH Applied Technology School is the first Technical educational institution fully dedicated to retail education, a rare and new field of study in Egypt, and in the MENA Region. (Reference)
-In 2023, B.TECH Applied Technology School received a delegation from the European Commission and showcased innovative technical education methods. The visit reflects the school’s relentless efforts in the field of applied technology and its steady steps for development, and the recognition by both governmental bodies and organizations of its progress in the field of technological education as a leading institution in this field. (Reference)
-In 2023, B.TECH Applied Technology School participated in the 2nd edition of the “Edu-Tech Egypt 2023” exhibition under the slogan “Ersem Mostakbalak”.(Reference)
-B.TECH Applied Technology School was established in 2020/2021, it includes several specializations, most notably marketing, product presentation, supply chain, customer service, and logistics. (Reference)
• B.TECH and Saudi Sovereign Fund: -In 2022, the Saudi sovereign fund acquired a third of local electronics player B.TECH KSA’s Public Investment Fund (PIF) has acquired 34% of consumer electronics and household appliances retailer B.TECH from Africa-focused investment firm DPI for an undisclosed sum. (Reference)
Expansion
edit• B.TECH started in 1997 with only 3 stores and 63 employees and expanded to cover all over Egypt’s governorates with over 185 stores, and70,000+m square meters of modern shopping space. Their brand promise that strives on different ion, with 15,000,000+ annual visitors to our stores. They were keen from the beginning to expand their traders and distributors network, ending up dealing with over 600 distributors in a short period. In addition, they were awarded by our international trading partners for 2 times as “The Best Distributor in the Middle East and North Africa” award. (Reference)
- B.TECH has over 100 authorized service centers. In addition to welcoming over 40 million visitors to their stores other than millions of online requests per year. (Reference)
