Ayotunde Fabamwo (born October 21, 1986) also widely known as Mr. Twitch, is a Nigerian marketing expert, talent manager, and serial entrepreneur. He is the founder of House of Twitch, an event management company which are the organizers of Miss Ideal Nigeria, Mr Ideal Nigeria, Mr Teen Nigeria, Model Look Africa, Ibadan Style and Fashion Week, and Mister Africa International.[1][2][3][4]

Ayotunde Fabamwo
Born
Ayotunde Fabamwo

(1986-10-21) 21 October 1986 (age 37)
Lagos, Nigeria
Other namesMr. Twitch
Alma materUniversity of Southampton
Occupations
Known forFounder of House of Twitch

Ayotunde was listed among the most influential people of African descent under 40 in support of the United Nations in New York City following the UN assembly.[5][6][7] He emerged Digital Marketer of the Year at the Nigerian Achievers Awards, won Fashion Icon of the Year at the African Designers Award and also got Business in Tech Award at the Eko Heritage Awards[8]

Background and education

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Ayotunde was born in Lagos and hails from Ijebu-Igbo in Ogun State. He holds a degree in microbiology from Babcock University, a master's degree in Marketing Management from the Russell Group's University of Southampton, a certification in Technology Entrepreneurship from Harvard University, and a Data Analysis certification from Boston University, United States.[8]

Career

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Ayotunde started the House of Twitch in 2010 with its flagship event, Mr. Ideal Nigeria, aimed at empowering young men in Nigeria physically, socially, and economically. He has hosted 15 editions so far and he later established Mr. Teen Nigeria.[9]

He went on to launch Mister Africa International at the African Center, Covent Garden, London, in 2012. The event currently has a presence in 30 African countries and has had participation from 40 countries since inception.[10][11]

In 2014 he launched the Miss Ideal Nigeria pageant, which currently sends Nigerian delegates to Miss Global Beauty Queen and Top Model of the World.[12][13]

In 2024 Ayotunde won a UK government Global Talent Scheme endorsement for digital innovation for his work in using his expertise as a digital marketer to scale Nigerian tech start-ups.[8]

Awards and nominations

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Year Award Category Result
2023 Nigeria Achievers Awards Digital Marketer of the Year Won
2023 African Designers Award Fashion Icon of the Year Won
2024 Eko Heritage Awards Business in Tech Award Won

[8]

References

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  1. ^ "House Of Twitch: Fostering Gender Equality Through Fashion – Independent Newspaper Nigeria". 2021-12-25. Retrieved 2024-06-21.
  2. ^ Rubaya, Tapiwa (2022-10-28). "Ayotunde Twitch pays tribute to former Kings". Retrieved 2024-06-21.
  3. ^ "House Of Twitch: Modelling Agency Making A Difference – Independent Newspaper Nigeria". 2021-11-25. Retrieved 2024-06-21.
  4. ^ "Ayotunde Fabamwo". blog.mipad.org. Retrieved 2024-06-21.
  5. ^ News, Leadership (2022-11-17). "Nigerians Make 2022 MIPAD Global Top 100 Under 40 List". Retrieved 2024-06-21. {{cite web}}: |last= has generic name (help)
  6. ^ "23 Nigerians Make MIPAD Global Top 100 Under 40 List – Independent Newspaper Nigeria". 2022-11-18. Retrieved 2024-06-21.
  7. ^ Staff, Daily Post (2022-11-16). "23 Nigerians make MIPAD global top 100 under 40 list". Daily Post Nigeria. Retrieved 2024-06-21.
  8. ^ a b c d Nigeria, Guardian (2024-03-01). "Marketing expert, Ayotunde Fabanwo gets UK govt talent scheme endorsement for digital innovation". Guardian Nigeria News. Retrieved 2024-06-21.
  9. ^ Ayanda, Tunde (2024-05-25). "15 years after, celebrating the role of data analysis in Mr Ideal Competition". Tribune. Retrieved 2024-06-21.
  10. ^ Ghana, News (2012-08-05). "House of Twitch Unveils Mister Africa International 2012. | News Ghana". newsghana.com.gh/. Retrieved 2024-06-21. {{cite web}}: |first= has generic name (help)
  11. ^ AsuquoE (2014-04-06). "30 countries, one winner, Mister Africa International is back!!!". TalkMedia Africa. Retrieved 2024-06-21.
  12. ^ Ayanda, Tunde (2023-08-05). "Ayotunde Fabamwo celebrates 10 years of Miss Ideal Nigeria". Tribune Online. Retrieved 2024-06-21.
  13. ^ Vanguard, Publishers (2021-12-15). "House of Twitch: Modeling firm with a difference". Vanguard. Retrieved 2024-06-21.