At-Tahur Limited (Urdu: اطّہور لمیٹڈ), doing business as Premá, is a Pakistani public limited company based in Lahore. It is owned and controlled by its chief executive officer, Rasikh Elahi, who is a son Pervaiz Elahi.[2]
 | |
| Company type | Public |
|---|---|
| PSX: PREMA | |
| Industry | Dairy |
| Founded | March 2007 |
| Headquarters | Lahore, Pakistan |
Area served | Pakistan |
Key people | |
| Products | Premá Pasteurized Milk Premá Yogurt Premá Milk Smoothies Premá Chocolate Milk Premá Raita Premá Chunky Yogurt |
| Revenue |  Rs. 4.89 billion (US$17 million)[1] (2023) |
| Rs. 1.45 billion (US$5.0 million)[1] (2023) | |
| Rs. 1.24 billion (US$4.3 million)[1] (2023) | |
| Total assets | Rs. 7.28 billion (US$25 million)[1] (2023) |
| Owner | Rasikh Elahi and family (more than 70 percent) |
Number of employees | 701[1] (2023) |
| Website | at-tahur |
It is engaged in the production and processing of milk and dairy products under the brand name of Premá.
History
editThe company was incorporated as a private limited company in March 2007. It was subsequently converted into an unlisted public limited company with effect from September 2015.
On 30 July 2018, the company was listed on the Pakistan Stock Exchange, following an initial public offering with a strike price of PKR 21.[3][4]
The company maintains a factory and dairy farm in Kasur and has in excess of 2000 milk-producing animals. Its corporate headquarters are located in Garden Town, Lahore.[5]
Products
editAt-Tahur markets its range of dairy products under the brand name of Premá. These include pasteurized milk, yogurt, chocolate milk, raita and milk smoothies. The flagship product of the company is pasteurized milk, which accounts for 72% of its sales, and is the segment in which the company retains market dominance.[6] Pasteurized milk is followed by yogurt variants, which combine to give 20% of the company's sales.[7]
References
edit- ^ a b c d e "At-Tahur Annual Report 2023" (PDF). at-tahur.com. Retrieved 8 December 2023.
- ^ "LHC quashes FIA case against Moonis". The News International.
- ^ "Al-Tahur set to enter final stage of IPO with a strike price of Rs21". Profit by Pakistan Today. 2018-06-26. Retrieved 2019-01-27.
- ^ Tauseef, Sana (September 1, 2022). "At-Tahur's IPO: Creating Pakistan's First Public Company in Pasteurized Dairy Segment". Asian Journal of Management Cases. 19 (2): 164–175. doi:10.1177/09728201211039622 – via CrossRef.
- ^ "At-Tahur Limited Investor's Prospectus" (PDF). www.at-tahur.com.
- ^ "At-Tahur's Prema milk brand enjoys largest market share". Business Recorder. 2018-06-21. Retrieved 2019-01-27.
- ^ "At-Tahur Limited Annual Report 2018" (PDF). www.at-tahur.com.