Amser Te is a Welsh language regional TV magazine programme produced by TWW for ten years, from 1958–1968. Amser Te means 'Tea Time' in English.[1]
| Amser Te | |
|---|---|
 Amser Te logo | |
| Starring | Myfanwy Howell |
| Original language | Welsh |
| Production | |
| Producer | TWW |
| Running time | 30? minutes |
| Original release | |
| Network | TWW Wales |
| Release | 1958 – 1968 |
Content edit
The format was a general interest magazine programme, which featured a regular cookery item as a tail-end, hosted by Myfanwy Howell. The first show aired in January 1958.[2] Directed to female viewers, the show turned into "an instant hit" in Wales, according to the scholar Jamie Medhurst.[3]
Reception edit
Gwilym Roberts of Liverpool Daily Post praised Howell for "keeping all fidgets and fussiness from the viewer". Roberts continued, "She is outwardly calmness personified; she chats away in such a homely fashion that she could well be on an informal picnic but not before the all-seeing eyes of the cameras, and this reassuring style must be of the great possible help to her 'items,' the large majority of them without any previous television experience."[2] The scholar Jamie Medhurst said, "The programme was a mix of studio-based and filmed items, and Howell's homely style of presenting endeared the audience to her."[3]
References edit
- ^ Crozier, Mary (12 October 1960). "Servants of Two Tongues". The Guardian. p. 7. Retrieved 22 June 2021.
- ^ a b Roberts, Gwilym (13 January 1962). "Welsh Radio Review: An honour that is well deserved". Liverpool Daily Post. Archived from the original on 20 August 2023. Retrieved 20 August 2023 – via Newspapers.com.
- ^ a b Medhurst, Jamie (2010). A History of Independent Television in Wales. Cardiff: University of Wales Press. ISBN 978-0-7083-2213-0. Retrieved 20 August 2023 – via Google Books.
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