Alpha Motor Corporation

Alpha Motor Corporation (commonly known as Alpha) is an American electric vehicle company based in Irvine, California.

Alpha Motor Corporation
Company typePrivate company
IndustryAutomotive
Founded2020; 4 years ago (2020)
Headquarters,
United States
Area served
United States
Key people
Edward Lee (founder, executive chairman)
ProductsElectric vehicles
Websitealphamotorinc.com

History

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Alpha Motor Corporation was founded in 2020 by Edward Lee. Prior to founding Alpha, Lee has worked at several automotive companies, including Toyota,[1] which started production in 2017 and the 2012 Lexus LF-LC concept,[2] Audi, Hyundai, where he designed the 2018 Hyundai Sonata[3] and the short-lived EV startup company Neuron Corporation—where he was signed as an executive.[4]

Alpha teased its first vehicle, the Icon electric commercial vehicle, on December 2, 2020. The Icon was never officially unveiled, however. Later that month on December 23, Alpha revealed its first passenger car, the Ace coupe notably featuring retro styling, as a 3D model.[5][6] Alpha Motor Company stated that it would unveil more vehicles in the coming months.[5]

In February 2021, Alpha revealed the Ace-based Jax, a crossover quad coupe, as a 3D model. With "Jax" being an acronym of "Junior All-terrain Crossover", it is essentially an Ace with two extra half-doors in the rear for easier rear access, a higher suspension, and off-roading accessories.[7] Alongside the Jax, Alpha also revealed the Ace Performance, a sport variant of the standard Ace model.[8]

In March 2021, Alpha revealed its third car, the Wolf 2-door pickup truck, based on the company's previously-revealed cars.[9] The company later revealed two variants of the Wolf; the Wolf+, an extended cab version, in April,[10] and the SuperWolf, a double cab version, in July.[11] The Alpha Wolf pickups and the company's other vehicles only existed as 3D models, until Alpha Motor Corporation presented its first physical example of a car, the Wolf pickup, at the Petersen Automotive Museum, Los Angeles in August.[12]

In November 2021, Alpha Motor Corporation introduced the Adventure Series, a special edition package for the Ace and Jax, in partnership with KC HiLiTES and KMC Wheels. The Adventure Series package adds new off-road lights, tires, and wheels to the cars.[13]

On October 31, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe and Jax as finalists for its inaugural zero-emission vehicle awards program - THE ZEVAS [14]

On November 18, 2021, Los Angeles Auto Show, announced the Alpha Ace Coupe as "Top Coupe" and the winner in the electric coupe category for its inaugural zero-emission vehicle awards program - THE ZEVAS [15]

On November 19, 2021, at the Los Angeles Auto Show, Alpha revealed its second physical vehicle example, the Saga, which is a sedan based on the Ace.[16]

On March 22, 2022, the parent company of Rolling Stone Korea, e.L.e Media, and South Korean carmaker CNP Motors announced that they had signed a pact with American vehicle company Alpha Motor Corporation on March 12, 2022.[17]

On April 12, 2022, Alpha Motor Corporation and Hinduja Tech announced a partnership for the development and production of electric vehicles, post production support, joint research, and development of other mobility projects.[18]

On May 22, 2022, Alpha Motor Corporation and Ultimate Hydroforming, Inc (UHI) entered a Memorandum of Understanding (MoU) as UHI will manufacture and validate Alpha Motor Corporation's production-ready electric vehicles.[19]

Vehicles

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As of 2024, Alpha Motor Corporation has not yet begun the production of any vehicles. The company has revealed the following vehicle protypes:

References

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  1. ^ Morales, Martin (March 25, 2023). "Why The Alpha Wolf Makes A Strong Case For Compact Electric Pickup Trucks". Top Speed. Retrieved October 25, 2023.
  2. ^ Torr, Feann (November 2012). "Pushing the boundaries". Car Sales. Retrieved November 25, 2021.
  3. ^ Patel, Joel (August 2, 2017). "Everything Good About a Sedan". Autoweek. Retrieved October 28, 2023.
  4. ^ Halvorson, Bengt (August 28, 2021). "Confusion brews as retro-style EV startup Alpha Motors turns on the charm". Green Car Reports. Retrieved November 18, 2021.
  5. ^ a b Bell, Sebastien (December 23, 2020). "California's Cutest Car Appears: The Alpha Ace Coupe EV". Carscoops. Retrieved November 18, 2021.
  6. ^ Jost, Kevin (December 31, 2020). "ACE Coupe is latest reveal from mysterious EV startup Alpha Motor". Futurride. Retrieved November 18, 2021.
  7. ^ Gauthier, Michael (February 15, 2021). "Alpha Jax Introduced As A Rugged Electric Coupe That's Slated To Start At $38,000". Carsoops. Retrieved November 18, 2021.
  8. ^ Stocksdale, Joel (February 12, 2021). "Alpha Motor reveals off-road and high performance versions of the Ace coupe". AutoBlog. Retrieved November 18, 2021.
  9. ^ Bell, Sebastien (March 12, 2021). "Alpha's New Wolf Electric Pickup Looks Like It Came Back From The Future". Carscoops. Retrieved November 18, 2021.
  10. ^ Anderson, Brad (April 16, 2021). "Alpha Wolf+ Gives The Electric Pickup Extra Space With Extended Cab". Carscoops. Retrieved November 18, 2021.
  11. ^ Gauthier, Michael (July 22, 2021). "The Alpha SuperWolf Is America's Latest Electric Crew Cab Pickup". Carsoops. Retrieved November 18, 2021.
  12. ^ Anderson, Brad (August 25, 2021). "Alpha Unveils Its Wolf Electric Pickup Truck In The Flesh". Carscoops. Retrieved November 18, 2021.
  13. ^ Smith, Sam D. (November 4, 2021). "Alpha Motor's Adventure Series Adds Trick Lights And Wheels To Adorable Ace And Jax EVs". Carscoops. Retrieved November 18, 2021.
  14. ^ Walford, Lynn (October 31, 2021). "EV Award Finalists Announced @LAAutoShow". AutoConnectedCars. Retrieved October 18, 2021.
  15. ^ Hunt, Nikia (November 18, 2021). "2021 LA Auto Show Announces ZEVA Award Winners: Best Of Best EVs". Hotcars. Retrieved November 18, 2021.
  16. ^ Gauthier, Michael (November 18, 2021). "Alpha Saga Electric Sedan Debuts With 300 Mile Range And Optional All-Wheel Drive". Carscoops. Retrieved November 18, 2021.
  17. ^ Park, Jun-Hee (March 22, 2022). "CNP Motors, e.L.e Media sign MOU with Alpha Motor Corporation for future promotions". KoreanHerald. Retrieved March 22, 2022.
  18. ^ Hagman, Brian (April 12, 2022). "Hinduja Tech to Develop EVs for Alpha Motor". TheEVReport. Retrieved April 12, 2022.
  19. ^ Kauffman, Jake (July 16, 2022). "Alpha Motor enters MoU with UHI Group To Mass Produce Electric Vehicles". TodayseMobility. Retrieved July 16, 2022.