Wikipedia

Allo (company)

Allo (Ukrainian: Алло) is a Ukrainian group of companies operating as a marketplace in online and classic retail and electronics distribution.[1] It is headquartered in Dnipro, Ukraine.[2] The group also operates its own postal service Allo Express.[3]

Allo
Native name
АЛЛО
IndustryElectronics distribution
Founded1998
HeadquartersUkraine, Dnipro
Allo Max
Mi Store

History

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Allo-telecom retail chain of stores was founded in 1998 by Dmytro Derevytskyy and Hryhoriy Derevytskyy in Dnipro.[4]

In 2004, the wholesale company Cifrotech was established. As of 2021, Cifrotech distributes more than 30 brands and operates a franchise network under the Mobilochka brand.

In 2006, the online store allo.ua was launched.[5][6]

In 2013, the Mobilochka chain stopped operations and ALLO re-registered the lease rights to most of the chain's stores.[7][8] Since 2013, when Mobilochka belongs to the ALLO group, and Cifrotech manages it as a franchise project.[9] Since 2013, the network has provided a coalition program, FISHKA.[10]

According to Forbes, as of October 2014, ALLO was the second-largest online store with a revenue of $100 million.[11]

Since 2017, Cifrotech has been the official distributor of the Xiaomi brand in Ukraine with a MiStore network. The first store was opened in Kyiv in 2017. In February 2017, the first ALLO Max store was opened (extended format store).[12][13] In October 2017, the company launched a marketplace.[14]

A new loyalty program ALLO Hroshi was started in April 2020.[15] In November 2020, ALLO launched its own postal and logistics operator ALLO Express.[16][17]

In 2020, the company started selling food and alcohol as the marketplace.[18][19] The ALLO chain of stores has more than 345 outlets in 140 cities (as of September 2021).[20][21]

In January 2021, ALLO launched a real-time video consultation service "Expert Online".[22] In August 2021, the ALLO online store took third place in the ranking of the most visited online stores in July 2021 according to Retailers.[23]

In late 2021, ALLO opened the Allo Max store in Respublika shopping mall, which became the winner of the Retail Design Awards 2021 in the category "Household appliances and electronics".[24][25]

At the beginning of the Russian invasion of Ukraine in 2022, the company had about 345 sales points throughout the country.[26] During the early part of the war, 50 of them were destroyed, looted or remained in the occupied territory. As of November 2022, about 280 stores of the company were still operating.[27] ALLO had employed 4,000 people, but by mid-April 2023 that number was halved. At least 100 employees served in the Armed Forces of Ukraine, and the company declared, "We keep their working places for them."[28]

With the beginning of the blackouts in Ukraine, ALLO turned 45 stores into "Points of Invincibility".[29]

ALLO partners with Ukrainian telecommunication companies and develops 60 monobrand stores (Kyivstar, Vodafone, Lifecell) as franchises.[30][31]

In June 2024, ALLO funded a summer camp in the Carpathians for 70 children with hearing impairments, children from occupied territories, and children who lost their parents due to the war.[32][33]

Recognition

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  • 2013 – Retail Awards in the nomination "Network of portable electronics stores"[34]
  • 2014 – allo.ua online store took second place in the ranking of Ukrainian online stores according to Forbes[35]
  • 2016 – allo.ua online store took second place in the ranking of "Top 10 most visited Ukrainian online stores" according to Factum Group[36]
  • 2016 – Best Retailers Design in the category "Home Appliances and Electronics"[37]
  • 2021 – "HR-Brand Award" winner in the nomination "Ukraine" with the project "Rapid career in ALLO"[38]

References

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  1. ^ "New ALLO store was opened in new Shopping Mall in Khmelnytsky - Retail & Development Advisor". en.rda.ua. 18 February 2020. Retrieved 17 November 2022.
  2. ^ "How traditional retailer can move to online sector and become a market leader – the case with Allo company". AIN.UA. 20 September 2018. Retrieved 17 November 2022.
  3. ^ "ALLO GROUP OF COMPANIES CREATES POSTAL OPERATOR". Ukraine open for business. 27 November 2020. Retrieved 17 November 2022.
  4. ^ "Как сеть "Алло" стала одним из лидеров онлайн-рынка". retailers.ua (in Russian). 16 January 2018. Retrieved 17 January 2022.
  5. ^ "Кому принадлежит рынок украинской интернет-торговли". Экономическая правда (in Russian). Retrieved 2022-12-18.
  6. ^ "Сеть Алло получила нового руководителя". biz.nv.ua (in Russian). Retrieved 2022-12-18.
  7. ^ "Исполнительный директор Алло покидает компанию после 12 лет руководства". biz.nv.ua (in Russian). 25 September 2018. Retrieved 17 November 2022.
  8. ^ ""Алло" и "Мобилочка" объединятся в единую сеть". gagadget.com (in Russian). 18 April 2013. Retrieved 17 November 2022.
  9. ^ ""Алло" купила "Мобілочку"". www.ukrinform.ua (in Ukrainian). 14 May 2013. Retrieved 17 November 2022.
  10. ^ "Исполнительный директор Алло покидает компанию после 12 лет руководства". biz.nv.ua (in Russian). Retrieved 2022-12-18.
  11. ^ "Рейтинг Forbes: хто лідирує в українській інтернет-торгівлі? - Журнал Forbes - Журнал - Forbes Україна" (in Ukrainian). 1 June 2017. Archived from the original on 1 June 2017. Retrieved 18 January 2022.
  12. ^ "Техническая эволюция: как менялись форматы магазинов бытовой техники и электроники — Асоціація рітейлерів України". 2021-11-17. Archived from the original on 2021-11-17. Retrieved 2022-12-18.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  13. ^ "У хмельницькому ТРЦ Оазис відкрився магазин нового формату Алло MAX". Archived from the original on 2021-11-17. Retrieved 2022-12-18.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  14. ^ "Как традиционному ритейлеру перебраться в онлайн и стать лидером рынка — кейс компании "Алло"". AIN.UA (in Russian). 16 January 2018. Retrieved 17 November 2022.
  15. ^ "АЛЛО-Гроші: як компанія дякує клієнтам за відгуки". E&Lnews (in Ukrainian). Archived from the original on 2021-11-17. Retrieved 2022-12-18.
  16. ^ "Сеть магазинов "Алло" запускает собственную доставку товаров". Delo.ua. 26 November 2020.
  17. ^ "ГК "Алло" створює поштового оператора в Україні". Інтерфакс-Україна (in Ukrainian). 26 November 2020. Retrieved 17 November 2022.
  18. ^ "Что ждет в Украине Apple, Xiaomi, Huawei и Samsung. Интервью совладельца Алло". LIGA (in Russian). 1 March 2021. Retrieved 17 November 2022.
  19. ^ "Сеть "Алло" запустила продажу продуктов питания и алкоголя через сайт". AIN.UA (in Russian). 29 September 2020. Retrieved 17 November 2022.
  20. ^ "День народження АЛЛО: 23 роки та 23 млн гривень на знижки – Depo.ua". www.depo.ua (in Ukrainian). 16 September 2021. Retrieved 17 November 2022.
  21. ^ "АЛЛО цьогоріч відкрила вже 47 магазинів і ще три планує до кінця року — DSnews.ua". www.dsnews.ua (in Ukrainian). 17 December 2021. Retrieved 17 November 2022.
  22. ^ "Рейтинг Forbes: хто лідирує в українській інтернет-торгівлі? - Журнал Forbes - Журнал - Forbes Україна". 2017-06-01. Archived from the original on 2017-06-01. Retrieved 2022-12-18.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  23. ^ "Самые посещаемые интернет-магазины июля 2021 года". retailers.ua (in Russian). 18 August 2021. Retrieved 17 November 2022.
  24. ^ "Как прошла церемония награждения Retail Design Awards 2021. Фоторепортаж". retailers.ua (in Russian). 29 December 2021. Retrieved 17 November 2022.
  25. ^ "Магазин АЛЛО MAX відзначено за найкращий дизайн у ритейлі – Новини на Depo.ua". www.depo.ua (in Ukrainian). 20 December 2021. Retrieved 17 November 2022.
  26. ^ "Кому належить ринок української інтернет-торгівлі". Archived from the original on 2021-11-17. Retrieved 2022-12-25.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  27. ^ "Виконавчий директор Алло залишає компанію після 12 років керівництва". biz.nv.ua (in Ukrainian). Retrieved 2022-12-25.
  28. ^ "ALLO Group during the War". Deloitte. 2024. Retrieved June 18, 2024.
  29. ^ "Магазини мережі «Алло» працюватимуть як «пункти незламності»". The Village Україна. 2022-12-15. Retrieved 2022-12-25.
  30. ^ "АЛЛО открыла крупнейший монобрендовый магазин Xiaomi площадью 500 квадратных метров: в нем можно купить техники, которой хватит обставить весь дом". gagadget.com (in Russian). Retrieved 2022-12-18.
  31. ^ "«Алло» открывает свой первый магазин нового формата Smart Home | Новости | Компьютерное Обозрение". ko.com.ua (in Russian). Retrieved 2022-12-18.
  32. ^ "АЛЛО передає 1 мільйон гривень на інклюзивний літній табір". ТСН.ua (in Ukrainian). 2024-06-05. Retrieved 2024-06-25.
  33. ^ "Компанія "Алло" робить літо! – ГО Відчуй" (in Ukrainian). 2024-05-28. Retrieved 2024-06-25.
  34. ^ "Победители 2013 | Retail Awards". retailawards.com.ua. Retrieved 17 November 2022.
  35. ^ "Forbes составил рейтинг интернет-магазинов уанета: Топ-10 компаний по обороту". AIN.UA (in Russian). 6 October 2014. Retrieved 17 November 2022.
  36. ^ "Топ-10 найбільш відвідуваних українських інтернет-магазинів". Mind.ua (in Ukrainian). 4 September 2017. Retrieved 17 November 2022.
  37. ^ "Определены победители конкурса ритейл-дизайнов Best Retailers Design 2016". retailers.ua (in Russian). 25 January 2021. Retrieved 17 November 2022.
  38. ^ "Премія HR-бренд 2021: названо кращих роботодавців України". ФАКТИ ICTV (in Ukrainian). 22 October 2021. Retrieved 17 November 2022.
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