Alfonso Cobo (born 1992, Canary Islands, Spain[1]) is a Spanish businessman. He is best known as the founder of Unfold, which was acquired by Squarespace in 2019.[2]

Alfonso Cobo
Born1992
NationalitySpanish
OccupationBusinessman
Known forUnfold

Early life edit

Alfonso was born in the Canary Islands, Spain and spent much of his childhood in Madrid before moving to the United Kingdom at 17.[3]

Career edit

As a university student, Cobo studied design and architecture.[4] After working as an architectural designer in London,[5] Cobo received a scholarship to Parsons School of Design and moved to New York.[3] Cobo has a master's degree in strategic design and management from Parsons School of Design and a bachelor's degree in architecture from the University of Brighton.[citation needed]

In 2017, Cobo recognized there was no software or app that could create a portfolio of his work on an iPad. Later that year, he launched his portfolio layout app, the first one to exist for iPad.[6]

Unfold edit

Cobo founded Unfold in 2018 and was later joined by Andy McCune as a co-founder.[6] Unfold, a mobile application that allows users to create Instagram Stories posts using a variety of templates and other tools.[4][7] It was used by such celebrities as Kim Kardashian, Camila Cabello, Olivia Culpo, Selena Gomez, Ashley Tisdale, Selena Gomez, Mariah Carey, the Jonas Brothers, and Miley Cyrus.[8][6][9][10] Unfold has also partnered with Equinox, Tommy Hilfiger, and Product Red.[8]

In 2019, Unfold was acquired by Squarespace. By then, it had 16 million users. In 2023, Unfold had over 60 million downloads, and over 1 billion stories were created using it.[10][1][11] Instagram featured Unfold as a recommended app to help users with their Stories ads.[6]

In 2020, Cobo launched Bio Sites with Squarespace, a tool that allows users to share relevant links.[12]

Cobo received a Gaingels award in 2023.[3] He also launched Hypelist, a social mobile application, in 2023.[13]

Personal life edit

Cobo currently lives in New York City.[5]

References edit

  1. ^ a b "This Gay Tech Founder Is Giving Back to the LGBTQ Community". www.advocate.com.
  2. ^ "How to Make Passive Income in the Creator Economy". Entrepreneur. March 28, 2022.
  3. ^ a b c "Alfonso Cobo - Gaingels". gaingels.com.
  4. ^ a b "Unfold". Forbes.
  5. ^ a b "Alfonso Cobo". May 25, 2019.
  6. ^ a b c d Im, Jimmy (October 3, 2018). "How these 20-somethings brought in over $1 million in a year with an Instagram-friendly app". CNBC.
  7. ^ Shaul, Brandy (February 27, 2019). "Unfold Partnered With Tommy Hilfiger to Launch Instagram Stories Templates". www.adweek.com.
  8. ^ a b Alfonso Cobo. Fast Company.
  9. ^ "Billboard Music Awards Pacts With Nascent Stories-Editing App 'Unfold'". April 26, 2019.
  10. ^ a b "Alfonso Cobo on Creating Social Media's Most Downloaded and Recognized Storytelling App, Unfold". BOND OFFICIAL | Modern Men. Modern Stories. December 26, 2019.
  11. ^ "Enhance Your Social Media Stories with Unfold". Squarespace.
  12. ^ Ha, Anthony (December 18, 2020). "Unfold launches lightweight, link-centric profiles called Bio Sites".
  13. ^ Rivera, Abraham (2023-12-27). "¿Por qué nos obsesionan las listas? Alfonso Cobo, el español que creó Unfold, lanza una 'app' para compartir recomendaciones". El País (in Spanish). Retrieved 2024-04-08.