"Agora" is a song by Argentine singer María Becerra from her upcoming third studio album. She wrote it alongside its producer Xavier Rosero "Xross". Developed for over a year, the song was released as the album's second single on 12 September 2024, through Warner Music Latina. A music video for "Agora", directed by Julian Levy and Lucas Fossati, premiered alongside it.
| "Agora" | ||||
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| Single by María Becerra | ||||
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| Released | 12 September 2024 | |||
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| Length | 2:33 | |||
| Label | Warner Latina | |||
| Songwriter(s) |
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| Producer(s) | Xavier Rosero "Xross" | |||
| María Becerra singles chronology | ||||
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| Music video | ||||
| "Agora" on YouTube | ||||
Background and release
editMaría Becerra started working on her third studio album in December 2022, following the release of La Nena de Argentina.[1] "Agora" was one of the first songs to be worked on, and contained five different versions before its official release.[1] In the same month, the single was previewed in an Instagram live, where Becerra sang part of the chorus.[2][3] After developing the song for a year, she announced in July 2024 that it was finished.[1] Days later, the song began to circulate on the video-sharing app TikTok, and the singer uploaded a video with it in the background.[1] It generated over 200,000 uses in the platform in months.[2] Xavier Rosero "Xross", the co-writer and producer of the track, shared its conception: "'Agora' was born from a game with [Becerra]. We were singing in Portuñol just to have fun for a while. I grabbed all the instruments (bass, guitar, drums, keys and synth) and put together a quick base so [Becerra] could record something on top. She was super happy with her chorus in Portuguese and uploaded it without imagining that it would become something so big".[2]
The release of "Agora" was announced in September 2024 via Becerra's social media accounts, with the caption "AGORA IS COMING".[4] At the beginnings of the month, Becerra shared various snippets of the black-and-white videoclip for "Agora", in which she can be seen dressed as a mermaid singing to the camera.[5][6] Days after, she revealed the release date for 12 September.[7] It was released through Warner Music Latina, alongside a music video with an elegant and mysterious visual aesthetic.[8] The video was directed by Julian Levy and Lucas Fossati, and produced by Asalto; it features the actor Francisco Romero.[2][9]
Composition
edit"Agora" is a soul and bossa nova ballad,[10][8] which contains influences of rap music.[2] In the song's lyrics, the singer explores the regret of a failed relationship, while searching for a second chance.[8]
References
edit- ^ a b c d Romero, Andrea (30 July 2024). "Maria Becerra, un paso más cerca de anunciar su nuevo álbum: "El próximo lanzamiento me lo llevan pidiendo hace mucho tiempo"". Los 40 (in Spanish). Retrieved 13 September 2024.
- ^ a b c d e "María Becerra presenta "Agora", su esperado y nuevo sencillo". Quiero Música (in Spanish). 13 September 2024. Retrieved 13 September 2024.
- ^ "Español, inglés y portugués para cantar al amor: María Becerra aprueba idioma en "Agora"". Info Cronos (in Spanish). Retrieved 13 September 2024.
- ^ ""Agora is coming": María Becerra anticipó su nueva canción". Cronica (in Spanish). 4 September 2024. Retrieved 13 September 2024.
- ^ "María Becerra se anima a cantar en una mezcla de español y portugués: "Voce me ignora"". TN (in Spanish). 4 September 2024. Retrieved 13 September 2024.
- ^ "María Becerra publicó un impresionante adelanto de "Ágora", su próximo hit musical". Info Cronos (in Spanish). Retrieved 13 September 2024.
- ^ "Maria Becerra compartió un nuevo adelanto de "Ágora": cuándo sale". Cronica (in Spanish). 10 September 2024. Retrieved 13 September 2024.
- ^ a b c "Chencho Corleone lanza álbum 'Solo', y más de lo mejor de la Nueva Música Latina". Billboard (in Spanish). 13 September 2024. Retrieved 13 September 2024.
- ^ Coca, Laura (13 September 2024). "María Becerra ficha a un actor de 'La sociedad de la nieve' para el videoclip de 'Agora'". Los 40 (in Spanish). Retrieved 13 September 2024.
- ^ "María Becerra se transformó en una sirena para el videoclip de "Agora", su nueva canción". TN (in Spanish). 12 September 2024. Retrieved 13 September 2024.