In marketing, ad fatigue refers to the declining effectiveness of similar advertising to consumers due to fatigue leading to poor engagement.[1][2]
Ad fatigue can be delayed through repetition variation.
Consumers are countering ad fatigue through ad blocking.[3]
See also
editReferences
edit- ^ Sattler, Marcel (Sep 30, 2022). "Council Post: How E-Commerce Businesses Can Bounce Back From Ad Fatigue". Forbes. Retrieved 25 July 2024.
- ^ Licano, Leslie (7 December 2023). "Every Penny Counts: How Your Marketing Can Avoid Ad Fatigue". www.adweek.com. Retrieved 25 July 2024.
- ^ Harding, Scharon (22 July 2024). "Imperfect Linux-powered DIY smart TV is the embodiment of ad fatigue". Ars Technica. Retrieved 25 July 2024.
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