Wikipedia

33Across

33Across is a publisher monetization company, founded in 2008 by Eric Wheeler, the CEO of 33Across.[1] The 33Across platform delivers programmatic video and display ad revenue to publishers across devices. Its headquarters are in Sunnyvale, California. The platform connects buyers and sellers through attention-focused ad formats and has offices and employees in New York, Chicago, Los Angeles, the UK, India, and Japan.[2][3]

33Across
Founded2007
FounderEric Wheeler
Headquarters
Remote
Website33across.com

History edit

33Across was among the first companies to leverage social data to build predictive targeting for brands. The company grew quickly with Series A venture backing from First Round Capital. Flybridge provided Series B, providing the capital to acquire San Francisco–based Tynt, a sharing technology on about 800,000 websites in over 195 countries that reaches 1 billion global users monthly. After heavy revenue losses in 2012 and plateauing in 2013, the company downsized and began to build a new business focused on securing quality in-view ad impressions.[1][4]

In 2014, 33Across signed its one millionth publisher.[5] In 2017, the company promoted Yuri Burka to managing director of the EU[6] and Shyam Kuttikad to CTO.[7] After four years of triple-digit growth, in 2018, the company expanded to Europe and Asia.[8] 33Across marked its strongest year in its 14-year history with EBITDA growth of 500% from 2019 to 2020.[9] In 2021, Paul Bell was appointed as president.[10]

In 2021, the company launched Lexicon; an identity solution created specifically to help publishers succeed without cookies.[11] In June, 2022, it was announced that Lexicon saw 15X year-over-year growth in daily cookieless revenue for publishers as well as 300% increase in fill rates and 150% increase in cookieless CPMs.[12]

Today, 33Across has over 800,000 integrated global publishers, over 1 billion global users, and over 500 billion in monthly traffic.[13]

Corporate affairs edit

33Across is managed by CEO Eric Wheeler. Other key executives are:[14]

  • Paul Bell, President
  • Shyam Kuttikkad, Chief Technology Officer
  • Amey Bordikar, Senior Vice President of Engineering
  • Matt Meyer, General Manager, Platform

References edit

  1. ^ a b Perna, Gabriel (2019-07-12). "33Across CEO On Bringing The Company Back From The Brink". ChiefExecutive.net. Retrieved 2019-10-19.
  2. ^ "MarTech Interview with Eric Wheeler, CEO, 33Across". MarTechSeries. 2019-06-17. Retrieved 2019-10-19.
  3. ^ Rogers, Bruce. "CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising". Forbes. Retrieved 2019-10-19.
  4. ^ Heussner, Ki Mae (January 25, 2012). "33Across Acquires Publishing Data Gold Mine Tynt". www.adweek.com. Retrieved 2019-10-19.
  5. ^ Spangenthal, Jason (2014-03-04). "33Across Signs Project Nursery as 1 Millionth Publisher, Expands Reach and Scale of its Intent Signal Platform". VentureBeat. Retrieved 2022-10-26.
  6. ^ "33Across Announces Revenue Growth Exceeding 100% and European Expansion". 33Across. 2017-07-13. Retrieved 2022-10-26.
  7. ^ "33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO". www.mediapost.com. Retrieved 2022-10-26.
  8. ^ PRNewswire (2018-04-28). "33Across Reports Triple Digit Growth, Overseas Expansion and Strategic Executive and Engineering Hires". MarTech Series (Press release). Retrieved 2022-10-26.
  9. ^ "33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable". GlobeNewswire News Room (Press release). 2021-06-02. Retrieved 2022-10-26.
  10. ^ "33Across Expands Management Team, Appoints Industry Veteran Paul Bell as Chief Revenue Officer". www.businesswire.com. 2015-04-07. Retrieved 2023-01-04.
  11. ^ "33Across Introduces Lexicon, New Identity Solution Makes 90% of Publisher Inventory Addressable". www.prnewswire.com (Press release). Retrieved 2022-10-26.
  12. ^ "33Across' Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers". www.prnewswire.com (Press release). Retrieved 2022-10-26.
  13. ^ "Home". 33Across. Retrieved 2022-10-26.
  14. ^ 33Across. "About Us". 33Across UK. Retrieved 2019-10-19.{{cite web}}: CS1 maint: numeric names: authors list (link)
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