"24's" (pronounced "24 inches") is a song performed by R&B girl group RichGirl featuring United States rapper Bun B. of UGK. The song was produced by Rich Harrison, and was released as a promotional single from their self-titled debut album on February 6, 2009 on iTunes. The song garnered critical acclaim for its low-slung Southern-touch, and gained multiple comparisons to former R&B girl-group Destiny's Child. The song was performed multiple times by the group, and managed to peak at number sixty-eight on Billboards Hot R&B/Hip-Hop Songs.

"24's"
Promotional single by RichGirl featuring Bun B
from the album RichGirl
ReleasedFebruary 6, 2009
Recorded2007–2008
GenreR&B, hip hop
Length4:31
3:51 (Alternate version)
LabelRichcraft/Jive
Songwriter(s)Rich Harrison[1]
RichGirl singles chronology
24s
(2009)
He Ain't wit Me Now (Tho)
(2009)

Background

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"24's" was released on American iTunes Store's on February 5, 2009.[2] The song credits featured rapper Bun B from UGK.[3] The song was written and produced by the group's founder, Rich Harrison, who also penned the group's lead single "He Ain't wit Me Now (Tho)".[1] Following the song's release, separate remixes were created by rappers Jim Jones and Lloyd Banks[4] and were expected to be released. In an interview with Billboard, Brave revealed that her rapping alter-ego, Kiki Bravery, created an additional remix,[4] which is also currently awaiting release.

Critical reception & composition

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"24's" garnered positive reviews from critics, most of whom acclaimed the song's thumping beat, and true R&B grit. Andy Kellman of AllMusic compared the song to Harrison's previously produced "Soldier" (2004) by Destiny's Child, with an added touch of elegance by the group's harmonization.[5] Noting an influence from David Banner and Lil Flip's "Like a Pimp," Felipe Delerme of FADER favored the " multi-culti foursome" for their ability to revive "Glam&B".[6] Jermy Leeuwis of MusicRemedy awarded the song five out of five stars, praising the song as a classic and noted the group's ability to stand out from other groups previously formed, as "each of them individually is just talented as the girl to their right and left."[7] NewMusicReviews complimented Bun B's addition to the song as fantastic, and continued to compliment the girl's performance in the song as similar to Beyoncé.[8] Burmy of DJBooth described the group as a "Voltron of sorts," praising the group's ability to change the game with their style, sass, and swagger "24's".[9]

"24's" has been described as a low-slung Southern-touched single with an elegant spin on a Destiny's Child-inspired track.[5] Harrison creates a throwback production for the track.[9] Lyrically, RichGirl aim to please their man.[9] The song's title references the twenty-four inches that a man's car hovers from the ground, which would involve the act of sex.[9]

Live performances

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The song was first performed live at the Kiss FM Concert,[10] where the girls wore simple, casual clothing. The girls later performed at the BK FamFest Atlanta and have more recently performed at the WNBA All Star Game.[11] The song was also performed at Beyoncé Knowles's I Am... World Tour as an opening act.

Chart performance

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"24's" debuted on Billboard's Hot R&B/Hip-Hop Songs at number ninety-two.[5] After a couple weeks stalling on the charts, the song climbed up the charts at number eighty-three.[4] The song later peaked on its third week on the U.S. R&B/Hip-Hop at number 68.[12]

Chart (2009) Peak
position
Billboard Hot R&B/Hip-Hop Songs 68[12]

References

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  1. ^ a b "BMI | Repertoire Search". repertoire.bmi.com. Archived from the original on 18 January 2013. Retrieved 26 January 2022.
  2. ^ "iTunes - Music - 24's (feat. Bun B) - Single by Richgirl". Itunes.apple.com. 2009-02-05. Retrieved 2012-04-23.
  3. ^ "24's (Main Version): Richgirl featuring Bun B (of U.G.K.): MP3 Downloads". Amazon. Retrieved 2012-04-23.
  4. ^ a b c Billboard - Google Books. 2009-02-28. Retrieved 2012-04-23.
  5. ^ a b c Kellman, Andy. "RichGirl". AllMusic. Retrieved 2012-04-23.
  6. ^ "Richgirl, "He Ain't Wit Me Now Tho" « The FADER". Thefader.com. 2009-04-24. Archived from the original on 2016-01-27. Retrieved 2012-04-23.
  7. ^ MusicRemedy.com / (2008-11-03). "Rich Girl - 24 ft Bun-B - Listen/Watch Now". Musicremedy.com. Retrieved 2012-04-23.
  8. ^ "Richgirl feat Bun B – 24′s | New Music Reviews, Music News, Music Videos, Lyrics and much more!". Newmusicreviews.net. Archived from the original on 2011-10-06. Retrieved 2011-09-03.
  9. ^ a b c d "Richgirl ft. Bun B - 24 Inches - Listen". Djbooth.net. Retrieved 2012-04-23.
  10. ^ "RichGirl - 24's Live @ Kiss FM Concert | Video Youtube - NMETV Latest Music Videos and Clips". Nme.Com. 2008-10-16. Retrieved 2012-04-23.[permanent dead link]
  11. ^ "RICHGIRL All Star Performance | The Official Rich Girl Site". Myrichgirl.com. Retrieved 2011-09-03.
  12. ^ a b Billboard - Google Books. 2009-02-28. Retrieved 2011-09-03.