After Racing Louisville announced head coach Kim Björkegren would not return for the 2024 season,[1] the club hired former NWSL standout player Bev Yanez as its new coach.[2] The 35-year-old spent the 2023 season as Racing's assistant coach after two years in the same role at NJ/NY Gotham FC.
Yanez added former UANL Tigres coach and Canada Women's National Football Team star Carmelina Moscato to her staff as assistant coach.[3] Former men's collegiate coach Mitch Sowerby was also hired as an assistant coach.[4]
As part of the NWSL's new collaboration with Nike, Racing Louisville announced two new kits for the 2024 season and beyond.[5] The primary kit has an argyle pattern "inspired by traditional jockey silks." The secondary kit is a midnight violet gradient.
Racing Louisville plays its home games at Lynn Family Stadium, a soccer-specific stadium it shares with brother club Louisville City FC.[6] The team trains at the Lynn Family Sports Vision & Training Center about two miles away from the stadium.[7]
In November 2023, the NWSL announced its largest media rights deal in league history, worth a reported $240 million.[8] The new broadcast agreement includes ABC, CBS, CBS Sports Network, ESPN, Prime Video and Scripps Sports. The NWSL also announced its new in-house streaming service, NWSL+.[9]
For its local broadcast rights, Racing renewed its deal with WAVE, the NBC affiliate in Louisville.[10] The club also started a new radio broadcast deal with iHeartMedia in Louisville, with games primarily carried by Sports Talk 790AM and News Talk 1080 AM.[11]