On August 6, through a private Instagram page, Drake released 100 gigabytes of data, consisting of behind-the-scenes clips, tour rehearsals, and studio footage, including the three tracks on the EP on the Instagram page, alongside a website for its sole purpose.[3][4] Upon the release of the tracks, 21 Savage's verse on "It's Up" was thought to contain disses towards Kendrick Lamar amidst the Drake–Kendrick Lamar feud, however, the rumors were later denounced by Savage's manager.[5]