WZQK

WZQK
Flowood, Mississippi;
Broadcast area	Jackson, Mississippi
Frequency	1240 kHz
Branding	94.3 The Bridge
Programming
Format	Classic hits; (since July 13, 2021)
Ownership
Owner	Rainey Radio; (Radio Jackson, LLC);
Sister stations	WFQY; WJMF-LD
History
First air date	1996 (as WPBQ)
Former call signs	WZQA (1991–1992); WPBQ (1992–2020)
Technical information
Licensing authority	FCC
Facility ID	52026
Class	C
Power	880 watts
Transmitter coordinates	32°18′3.5″N 90°8′12.3″W / 32.300972°N 90.136750°W
Translator(s)	94.3 W232DD (Jackson)
Links
Public license information	Public file; LMS;
Website	877thebridge.com

WZQK is a radio station licensed to Flowood, Mississippi.

From November 9, 1992 until September 30, 2020, the station's call sign was WPBQ.^[2] Its previous format was urban variety, a blend of contemporary hip-hop, urban gospel, and even some regional Mexican.

On October 9, 2020 WZQK debuted with classic country.

On July 12, 2021 WZQK began simulcasting WJMF-LP, in preparation for WJMF-LP's inevitable demise.

Since July 14, 2021 WZQK's format has been classic hits.

History

The station went on the air in 1996 as WPBQ. It was sold by its original owners, PBD Corporation, to TalkQ Corporation in 2003 for $42,500.^[3] TalkQ owned the station until selling to the present licensees in 2016.^[4]