VSCO (/ˈvɪsk/ ), formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze.[3][4][5] The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.[6][7][8]

VSCO
Developer(s)Visual Supply Company
Initial release2011
Stable release(s)
Android345 / October 31, 2023; 10 months ago (2023-10-31)
iOS352.0.1 / December 21, 2023; 8 months ago (2023-12-21)[1]
Operating systemAndroid 6+, iOS 15+
Size66.36 MB (Android)
154.5 MB (iOS)
LicenseCommercial software as a service[2]
Websitevsco.co

History

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Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.[5][9][6] VSCO was launched in 2012.[10] It raised $40 million from investors in May 2014.[11] In 2017, VSCO launched a subscription model.[12] As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.[13] In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse.[14] Visual Supply Company has locations in Oakland, California, where it is headquartered, and Chicago, Illinois.[15][16] In December 2020 VSCO acquired AI-powered video editing app Trash.[17]

In April 2018, VSCO reached over 30 million users.[18]

In August 2024, VSCO introduced Six New Presets in honor of World Photography Day. Each one was developed in collaboration with talented photographers from around the globe and offers something exciting. Here is what is new:

1-WE1 PRO – Created by Daniel Casson (UK, landscape). 2-WE2 PRO – Conceived by John Baloy (South Africa, portrait). 3- WE3 PRO – Produced by Sandra Linnell (Sweden, nature). 4-WE4 PRO – Crafted by Jason Hunter (US, street). 5-WE5/WE5 PRO presets were developed by Adaeze Okaro (Nigeria, portrait). 6-WE6/WE6 PRO presets are inspired by Arjun Yadav (Canada, travel/street).

These presets can be found exclusively for VSCO Pro or Plus members. [19]

See also

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References

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  1. ^ "VSCO: Photo & Video Editor". App Store. Retrieved 2021-05-28.
  2. ^ "Terms of Use Agreement". vsco.co. VSCO Corporation. Retrieved 29 March 2020.
  3. ^ Chung, Hannah (25 November 2015). "VSCO makes its expensive desktop photo filters half as expensive". The Verge. Retrieved 29 August 2017.
  4. ^ Chung, Hannah (October 29, 2015). "There's one app you should be using to make your Instagram pictures look so much better - here's how it works". Business Insider. Retrieved June 8, 2017.
  5. ^ a b Chung, Hannah (13 August 2013). "VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography". Fast Company. Retrieved 20 March 2018.
  6. ^ a b Sipes, T. (2014). Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places. Pearson Education. p. 112. ISBN 978-0-13-400868-4. Retrieved June 8, 2017.
  7. ^ Clawson, M. (2015). iPhoneography: How to Create Inspiring Photos with Your Smartphone. Apress. p. 91. ISBN 978-1-4842-1757-3. Retrieved June 8, 2017.
  8. ^ Song, A.; Von Furstenberg, D. (2016). Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. Abrams. p. 89. ISBN 978-1-61312-989-0. Retrieved June 8, 2017.
  9. ^ Marikar, Sheila (2015-02-20). "VSCO Cam: Filtered Photos, No Emojis Allowed". The New York Times. Retrieved 2017-05-15.
  10. ^ Cuccinello, Hayley C. (July 24, 2019). "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved April 4, 2020.
  11. ^ Newcomer, Eric (2015-04-24). "Fancy Photo App Startup VSCO Raises $30 Million More". Bloomberg.com. Retrieved 2017-05-15.
  12. ^ Cuccinello, Hayley C. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved 2022-09-30.
  13. ^ "VSCO Rides Subscription Boom to 2 Million Paid Users". Cheddar.com. Retrieved November 9, 2018.
  14. ^ Clark, Kate (December 10, 2019). "VSCO acquires video editing startup Rylo". TechCrunch. Retrieved 2019-12-10.
  15. ^ Nordli, Brian (August 22, 2019). "Oakland-Based Photo App VSCO is Setting up Shop in Chicago". BuiltInChicago. Retrieved August 22, 2019.
  16. ^ "VSCO". VSCO. Retrieved 2017-11-29.
  17. ^ "Trash is Joining VSCO!". Medium. 3 December 2020. Retrieved May 2, 2021.
  18. ^ "News".
  19. ^ "VSCO Introduces Six New Presets for World Photography Day". VSCO APK. August 2024. Retrieved September 5, 2024.