Tweak is an Irish-owned business, founded in 2008 by Jerry Kennelly. Kennelly is an entrepreneur from County Kerry who developed Stockbyte, which was acquired by Getty Images in 2006.[1][2] Kennelly began developing Tweak two years after Stockbyte was acquired by Getty Images and was officially launched in 2011.[3][4][5]
Tweak's headquarters are in Killorglin in County Kerry, Ireland. There are also offices in both County Dublin and New York.[6]
There are two categories of services – Tweak and Tweak Cloud, which was launched in 2016.[7][8][9][10]
Online printers use Tweak's services to provide their customers with designs. These printers include Helloprint, Flyeralarm and Druck.at.[11][12]
Tweak is a free service for small and medium business.[13][14][11]
Tweak Cloud was launched in 2016. Tweak Cloud is designed to be one platform for all of a business's digital assets for marketing in up to seven languages.[15]
Tweak is Kennelly's second business, after Stockbyte.
Stockbyte
editStockbyte was Europe's first digital stock photography library, founded by Jerry Kennelly in 1996.[16][17][18]
Stockbyte was originally called Stockpix and was later renamed. Stockbyte originally offered CDs containing 100 images relating to a particular theme.[19] The first products were launched at Macworld in San Francisco in January 1997.[20] Two years later, Stockbyte and its partners offered online downloads of all of its imagery.[21]
Stockbyte went on to work with partner agencies who licensed their images.[22] Magazines such as Time and Newsweek carried its images on their covers and global organisations like McDonald's, Blue Cross and the Federal Bureau of Investigation licensed their imagery.[23]
Stockbyte used business intelligence software to measure performance of images by genre in order to react of changing user demands and to capture the most important images.
In 2004, Kennelly and his team created a second brand called Stockdisc, which made images available at a lower price to Stockbyte.[24][25]
In April 2006, both brands were acquired by Getty Images for $135 million.[26] The unsuccessful bidders were Bill Gates' company Corbis and Jupiterimages Corporation.[27][28][29][30]
Kennelly has since gone on to found Tweak, as mentioned above.[31][32][33]
References
edit- ^ Pickerell, Jim. "Getty Acquires Stockbyte For $135 Million - Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 2018-01-05.
- ^ "Tralee Entrepreneur Receives The Prestigious TK Whitaker Award - traleetoday.ie". traleetoday.ie. 31 August 2017. Retrieved 3 January 2018.
- ^ "Picture perfect: What Jerry Kennelly did with all that Stockbyte money - Independent.ie". independent.ie. Retrieved 3 January 2018.
- ^ "Kennelly's new venture creates 50 local jobs - Independent.ie". independent.ie. Retrieved 3 January 2018.
- ^ Kelly, Maura (6 March 2017). "An Entrepreneur by Design: Jerry Kennelly". huffingtonpost.com. Retrieved 3 January 2018.
- ^ "What I wish I'd known before I started: Jerry Kennelly, CEO of Tweak - Independent.ie". independent.ie. Retrieved 3 January 2018.
- ^ "Irish website delivers professional design and print services at fraction of cost". irishtimes.com. Retrieved 3 January 2018.
- ^ Butcher, Mike. "How The King Of Kerry Plans To Disrupt The Design Industry With Tweak". techcrunch.com. Retrieved 3 January 2018.
- ^ "Tweak introduces strategic solution for printers - PrintTrade.ie". www.printtrade.ie. Archived from the original on 14 January 2018. Retrieved 3 January 2018.
- ^ http://www.cpaireland.ie/docs/default-source/media-and-publications/accountancy-plus/finance-management/leadership-insight-jerry-ke.pdf [dead link]
- ^ a b "IIBN Keynote with Jerry Kennelly, Founder & CEO, Tweak". IIBN New York. Retrieved 3 January 2018.
- ^ "Tweak Print - Printers - tweak.com". tweak.com. Archived from the original on 14 January 2018. Retrieved 3 January 2018.
- ^ "TechIreland - Search for Irish Innovation Here". www.techireland.org. Retrieved 3 January 2018.
- ^ "Tweak Cloud - Irish Hotels Federation". www.ihf.ie. Archived from the original on 14 January 2018. Retrieved 3 January 2018.
- ^ "Tweak Cloud | Irish Hotels Federation". www.ihf.ie. Archived from the original on 2018-01-14. Retrieved 2018-01-30.
- ^ Bodkin, Peter. "'Sack the gobshites'... And a few other things one entrepreneur has worked out so far". Retrieved 21 February 2018.
- ^ "Mr. Jerry Kennelly - Institute of Technology Tralee". www.ittralee.ie. Retrieved 1 March 2018.
- ^ "Jerry Kennelly added to line-up for National Enterprise Conference".
- ^ silicon (27 April 2007). "The Friday Interview: Jerry Kennelly, ex-Stockbyte CEO - Careers - siliconrepublic.com - Ireland's Technology News Service". Retrieved 1 March 2018.
- ^ "Picture perfect: What Jerry Kennelly did with all that Stockbyte money".
- ^ "Mr. Jerry Kennelly - Institute of Technology Tralee". www.ittralee.ie. Retrieved 21 February 2018.
- ^ Pickerell, Jim. "Growth Of Stockbyte - Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 1 March 2018.
- ^ Pickerell, Jim. "Growth Of Stockbyte - Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 21 February 2018.
- ^ "Getty Images Acquires Stockbyte, Its Largest Image Partner and a Leading Independent Creator of Royalty-Free Imagery - CreativePro.com". 7 April 2006. Retrieved 21 February 2018.
- ^ "Jerry Kennelly | UL - University of Limerick".
- ^ "Stockbyte - ACT Venture Capital". Retrieved 1 March 2018.
- ^ "Kennelly takes away $135m as Getty buys Stockbyte". Retrieved 1 March 2018.
- ^ Pickerell, Jim. "Stockbyte To Be Acquired - Stock Photography News, Analysis and Opinion". www.selling-stock.com. Retrieved 1 March 2018.
- ^ "Stockbyte sold for $135m, 28 jobs lost". RTÉ.ie. 6 April 2006. Retrieved 1 March 2018.
- ^ "Getty Images Acquires Stockbyte, Its Largest Image Partner and a Leading Independent Creator of Roya". 7 April 2006.
- ^ "The Innovation Show podcast: Featuring Jerry Kennelly, JEP, Tweak, StockByte – Irish Tech News". irishtechnews.ie. 15 October 2017. Retrieved 1 March 2018.
- ^ "Stockbyte Jerry Tweaks New Service | the Irish Software Developers Network".
- ^ "TWEAK.COM » Noone Casey Accountancy firm Dublin".