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Stanley is an American brand of food and beverage containers invented by William Stanley Jr.[1][2] The company is over a hundreds years old and is best known for it's Stanley Quencher line, also known as Stanley Cup.
 | |
| Company type | Brand of Pacific Market International, LLC, which is owned by HAVI |
|---|---|
| Founded | 1913 in Great Barrington, Massachusetts |
| Founder | William Stanley Jr. |
| Headquarters | Seattle, Washington |
| Website | www.stanley1913.com |
History edit
In 1913, William Stanley Jr. created the Stanley all-steel vacuum flask, as a result of his work with transformers, during which he discovered that a welding process he was using could be used to insulate a vacuum bottle with steel instead of glass.[3]
By 1915, William Stanley began mass production of the Stanley bottle. He acquired an empty building, renovated and equipped it with machinery for production of insulated jugs, beverage servers, and desk top decanters.
In 1916, William Stanley died at the age of 57.[4] A New York City investment company acquired the operation and hired a mechanical engineer, Harry Badger, as General Manager who continued to invent and develop new products which expanded the product line.
Stanley manufactured products for the United States Armed Forces during the Second World War.[5]
The company was acquired in 2002 by Seattle-based company PMI Worldwide.[1]
Stanley introduced the Adventure Quencher tumbler in 2016. The Quencher's early sales were not substantial, and the company stopped restocking and marketing it in 2019. After working with the Buy Guide, a women-run blog based in Utah, to sell 5,000 Quenchers, the company resumed production in an increasingly broad array of colors.[6] The product was the primary driver of Stanley's annual sales increasing from $70 million USD in 2019 to an estimated $750 million USD in 2023.[7] Since successful influencer marketing campaigns for the Quencher, Stanley has shifted its marketing to sell primarily to women.[8]
In 2020, the company hired Terence Reilly, formerly of Crocs, as its president; sales of Quenchers rose 275% between 2020 and 2021.[1][8]
Products edit
Quencher edit
Released in 2016, the Stanley Quencher became popular as a result of influencer marketing campaigns on social media, particularly TikTok.[9][10] The sales started picking up in 2019.[7]
The Stanley Quencher is a vacuum insulated tumbler-style cup offered in 14, 20, 30, and 40 fluid ounce sizes. Features include a removable straw, vacuum insulation to hold the contents at a desired temperature for a longer period of time, and is offered in multiple color options, some limited by seasonal offerings. Many limited edition quenchers have been released to date including some in partnership with Starbucks that have quickly sold out.[11][12]
IceFlow Flip Straw Collection edit
The Stanley IceFlow Flip Straw Collection is a collection of vacuum insulated drinkware that utilizes a flip-straw design that is integrated into the cap.[13] They cone in 16, 24, 32, 50 and 96 ounce sizes.[14]
Other Products edit
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In addition to the Quencher tumblers, Stanley also offers a handful of different vacuum insulated and non-vacuum insulated products including flasks, pint glasses, vacuum bottles, and other types of beverage containers. Stanley also offers outdoor coolers, lunchboxes, and camp cookware sets.
See also edit
References edit
- ^ a b c Geraldo, Renata (January 12, 2024). "Seattle-based Stanley rides the wave of water bottle, tumbler addiction". The Seattle Times. Retrieved January 22, 2024.
The legacy brand that sold its iconic green thermos to men for decades has recently pivoted to targeting women and younger generations through influencer marketing and product scarcity.
- ^ "Armchair or Stadium Box Fans: Remember the Thermos for the Best Hot or Iced Coffee". Archived from the original on July 16, 2011. Retrieved November 5, 2008.
- ^ US patent 1071817A, Stanley, William, "Heat-insulated receptacle", published 1912-08-05, issued 1913-09-02
- ^ "William Stanley, 1858 - 1916". Institute of Electrical and Electronics Engineers (IEEE). Archived from the original on July 31, 2008. Retrieved November 7, 2008.
- ^ Goldstein, Li (May 26, 2023). "How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women". Bon Appétit. Retrieved February 8, 2024.
- ^ Issawi, Danya (May 17, 2022). "The Sisterhood of the Stanley Tumbler". The New York Times. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ a b Vega, Nicolas; Shamo, Lauren (December 23, 2023). "How a 40-ounce cup turned Stanley into a $750 million a year business". CNBC. Archived from the original on December 23, 2023. Retrieved December 23, 2023.
- ^ a b Deb, Sopan (January 5, 2024). "Why People Are Camping Out at Target for the Valentine's Stanley Tumbler". The New York Times. Archived from the original on January 5, 2024. Retrieved January 5, 2024.
- ^ Warburton, Jena (May 11, 2024). "Stanley cups invent genius way to stay viral". TheStreet. Retrieved May 13, 2024.
- ^ Walrath-Holdridge, Mary. "Stanley cups have people flooding stores and buying out shops. What made them so popular?". USA TODAY. Retrieved May 13, 2024.
- ^ "Starbucks' Pink Stanley Cups Won't Be Restocked After Causing Chaos at Target and Reselling for $200". ca.news.yahoo.com. January 5, 2024. Retrieved May 13, 2024.
- ^ "The new pink Starbucks x Stanley cup is selling out fast, here's how to get yours". USA Today. January 9, 2014.
- ^ "Stanley's popular IceFlow Tumbler gets a spring update with debut of four new colors". 9to5toys.com. March 11, 2024.
- ^ Kaylee Remington, cleveland com (May 9, 2024). "Stanley drops IceFlow: Where to buy flip straw lid bottles". cleveland. Retrieved May 13, 2024.