Wikipedia

Smosh

(Redirected from Matt Sohinki)

Smosh is an American YouTube sketch comedy-improv collective, independent production company, and former social networking site founded by Anthony Padilla and Ian Hecox.[‡ 1] In 2002, Padilla created a website named "smosh.com" for making Flash animations, and he was later joined by Hecox. They began to post videos on Smosh's YouTube channel in the fall of 2005 and quickly became one of the most popular channels on the site. The Smosh channel has over 10 billion views and over 26 million subscribers.

Smosh
Ian Hecox (left) and Anthony Padilla (right) at VidCon 2014
MediumInternet
Years active2002–present
Genres
Websitesmosh.com
YouTube information
Channels
Years active2005–present
Subscribers26.7 million
Total views10.8 billion
NetworkDefy Media (2011–2018)
Mythical Entertainment (2019–2023)
Associated actsShut Up! Cartoons
100,000 subscribers
  • 2007 (Smosh)
  • 2011 (Smosh Games)
  • 2011 (ElSmosh)
  • 2019 (SmoshCast)
1,000,000 subscribers
  • 2009 (Smosh)
  • 2011 (Smosh Games)
  • 2011 (ElSmosh)
10,000,000 subscribers2013 (Smosh)
Last updated: August 8, 2024

Since 2012, the Smosh brand has expanded to consist of multiple channels, including a Spanish-language channel (ElSmosh), a channel focused on gaming content (Smosh Games), and a variety channel (Smosh Pit). The sketches have also included more actors. The Smosh channel has experienced three different spans as the most subscribed YouTube channel. The first period spanned from May to June 2006, the second from April 2007 to September 2008, and the third span from January to August 2013.[1][2][3]

In 2017, Padilla left the channel to pursue independent ventures and focus on his own separate channel. On November 6, 2018, Smosh's parent company Defy Media abruptly closed without warning. Six days later, the Smosh cast released a video announcing that production of Smosh, Smosh Pit, and Smosh Games content was still ongoing, and that existing videos would be finished and other content would be released independently by Smosh on their YouTube channels. They subsequently joined Mythical Entertainment after their company was purchased by Rhett & Link on February 22, 2019. After four years of ownership under Mythical, it was announced in June 2023 that Padilla had returned to the channel, and that he, along with Hecox, had bought the company back from Mythical, re-establishing Smosh as an independent entity.

History

Formation and lip sync videos (2002–2006)

 
Padilla (left) and Hecox (right) at the 2nd Streamy Awards in 2010

The franchise began when Anthony Padilla built a website in 2002, smosh.com,[‡ 2][4][5] and made several different Flash animations.[4] He has stated that the name "Smosh" came from an incident where he mistook a friend explaining a mosh pit as a "smosh pit".[6][‡ 3] Padilla created the website's logo through juxtaposing a fast-forward sign and the letter "S" from a Linkin Park-based text font.[‡ 4] Later, his friend, Ian Hecox, joined the venture; Padilla and Hecox first met in the sixth grade.[6] They became friends, and quickly discovered their knack for comedy.[6][7] In 2005, they joined YouTube and made several videos together, lip syncing the theme songs to Mortal Kombat, Teenage Mutant Ninja Turtles and Power Rangers, the last of which was their first video uploaded to the website.[8] At first, these videos were not intended to be posted online, but after they sent them to their friends, they started a YouTube channel.[‡ 3]

One of Smosh's earliest videos, "Pokémon Theme Music Video", was released on November 28, 2005. It followed the same style as their other earlier videos, featuring the duo lip-synching the original English theme song for the Pokémon anime.[9][10] However, the video instantly became much more popular than any of their other videos. Over the course of its lifetime, it gained over 24 million views, becoming the most-viewed video on all of YouTube at that time.[9][11][12][13][14] This held that title until being dethroned by Judson Laipply's "Evolution of Dance". It was later removed for copyright infringement.[13]

The success of their Pokémon video and other videos led Smosh to be featured in the "Person of the Year: You" issue of Time, published December 13, 2006.[12] Due to the channel's continued success, and Smosh's partnership with YouTube, the two recreated the video in November 2010, this time changing the words to be critical of The Pokémon Company taking down the Pokémon theme video.[15]

Initial YouTube success (2006–2011)

 
Hecox (left) and Padilla (right) performing at Vidcon 2012

Over the course of the next few years, Smosh began to diversify. They started making short YouTube skits, such as their annual video series Food Battle[16][17] and That Damn Neighbor, which were primarily filmed in and around a house in Rosemont, California.[‡ 4][18] Smosh continued to grow in popularity and became one of the most subscribed channels on YouTube.[19] In 2009, Smosh prepared a massive redesign of Smosh.com, added a games section, and put extras in the video section. In January 2010, Smosh launched the "Smosh Pit" feature, a blog that consists of various pieces of pop-culture trivia, and written comedy.[6] In addition, 2010 saw the channel launch three different Smosh-based web series: Ian Is Bored, which started as a collection of comedic videos by Hecox, but then turned into both Hecox and Padilla making vlog like videos, and renamed Smosh Is Bored;[20] Ask Charlie, where people ask Charlie, from their January 2010 Charlie the Drunk Guinea Pig video, random questions;[17] and Lunchtime with Smosh, a comedy series featuring Smosh getting and eating food from various places, and answering Twitter questions from their fans on Twitter.[10] Some of Smosh's most popular video series include Pokémon in Real Life and If ____ Was Real.[7][21]

Defy Media and Padilla's departure (2011–2018)

 
Hecox (left) and Padilla (right) at VidCon 2014

In 2011, Smosh was acquired by Alloy Digital (later rebranded to Defy Media), while also enjoying a 40% boost in viewership.[13][22] In 2012, the duo started three new YouTube channels, ElSmosh, with Smosh videos dubbed in Spanish, Shut Up! Cartoons, with various animated videos,[23][24] and Smosh Games, with gaming-related content hosted alongside Mariko "Mari" Takahashi, David "Lasercorn" Moss, Matthew Sohinki, and Joshua "Jovenshire" Ovenshire.[25][26] Some of Smosh's most popular videos are video-game themed music videos.[27] These songs (along with other original songs) have been released in four albums to date – Sexy Album (2010), If Music Were Real (2011), Smoshtastic (2012), and The Sweet Sound of Smosh (2013).[17] In January 2013, the Smosh channel surpassed Ray William Johnson in subscribers to become the most-subscribed YouTube channel for the third time.[3] Following the achievement, Smosh collaborated with Johnson on a video of his "Equals Three" series.[28] They held this position until August 2013 when they were surpassed by Swedish Let's Player PewDiePie, who also collaborated with the duo shortly after reaching the position.[29][30]

In March 2015, Smosh re-launched the Smosh Games Alliance, a multi-channel network where fans join to enjoy network benefits in exchange for a percentage of the ad revenue.[‡ 5][31] In 2015, the duo announced Noah Grossman, Keith Leak Jr., Olivia Sui,[32] Courtney Miller and Shayne Topp[33] as new regular cast members for Smosh videos. A sketch series, called Every (Blank) Ever, has been released every two weeks since May 2015.[7]

In January 2016, a web sitcom was launched on the main Smosh channel. Part Timers is a comedy-drama which takes place at a fictional children's arcade and pizza place called Pork E. Pine's, which takes inspiration from Hecox's first job at Chuck E. Cheese's.[34][35] Each episode presents a challenge that the team must overcome to keep the business going. The series features regular Smosh cast members, Grossman (as Pete), Hecox (as Ian), and Padilla (as Anton), in addition to Cat Alter (as Mads), Jade Martz (as Ella), Casey Webb (as Dinger), and Natalie Whittle (as Lori).[36] The series was released every Monday on the Smosh channel from January to May 2016.[36] Also that year, the Smosh cast streamed a live sketch show on YouTube on August 26. Compared to Saturday Night Live, the 90 minute show featured live comedic sketches and fake TV commercials, which Hecox and Padilla stated was an adjustment from their typical scripted comedy. Regarded as the first live sketch show on YouTube, the stream reached 55,000 concurrent viewers and over 1.3 million views.[37][38]

On June 14, 2017, Padilla announced he would be leaving Smosh to pursue independent video ventures due to a "lack in creative freedom".[39][40] Hecox stated he would remain with Smosh, adding "I'm really looking forward to taking Smosh to the next phase, and we can't wait for people to see what we have coming up."[41]

Under Mythical Entertainment's ownership (2018–2023)

On November 6, 2018, Defy Media abruptly announced they were shutting down and laying off all its employees.[42] Hecox said that Smosh was not "going away" and that plans were underway to find Smosh a new home.[‡ 6][43] Padilla released a video the following day which went into more detail about his departure from Smosh and his issues with what Defy was doing with their employees and Smosh. He said that he and Hecox sold Smosh to Alloy Digital (which later became Defy Media) for stock, which had no monetary value because the company never went public. Padilla also expressed dissatisfaction with how Defy treated its employees and stated the company exploited them financially, took over his Facebook page, tried to take over his Twitter account, prevented him from joining the Screen Actors Guild (SAG), and that they had pressured them into starting a fundraiser for Food Battle: The Game before it had even been conceived, something that had at the time led to accusations of exploitation being leveled against himself and Hecox. He also explained that he had not previously shared this information because of worries that it would threaten the job security of his friends.[44][45][46] On November 12, Smosh released an update video reaffirming that Smosh was searching for a new owner, and that in the meanwhile, content would continue to be released independently by the Smosh team. The cast clarified that they still had a significant amount of content from before Defy Media's shutdown in post-production. They also did not rule out the possibility of filming new content and releasing it independently, calling such an idea "old school", alluding to YouTube's early days when content was less commercialized.[‡ 6]

On February 22, 2019, Smosh was acquired by Mythical Entertainment, a production company founded by fellow YouTube comedians Rhett & Link.[47] A majority of the Smosh cast and crew returned to the company following the acquisition.[47] During this time, Smosh operated out of Mythical Entertainment's Los Angeles office, though later moved into a specially built studio space in Burbank.[48] Smosh also created a new weekly podcast, "SmoshCast", following the announcement.[47]

Smosh created another live show in a similar manner as their 2016 stream, named "Under the Influence". The stream featured the cast performing sketches alongside reenacting several of their segments, "Try Not To Laugh" and "Eat It or Yeet It", while under the influence. The stream aired on June 30, 2022.[49][50]

Padilla's return and Smosh as an independent venture (2023–present)

On June 20, 2023, Hecox and Padilla announced the latter's return to Smosh after the duo had decided to repurchase a majority stake in Smosh from Mythical Entertainment to become an independent entity again, with Mythical maintaining a minority stake and maintaining involvement in an advisory capacity. With this change, Padilla promoted Alessandra Catanese, the COO and executive producer from his own company Pressalike Productions, as CEO of the new Smosh entity, It was stated that the main Smosh channel would return to a more sketch-oriented output, moving away from the pivot to more improv-based content in the years prior. However, the unscripted Smosh Pit and Smosh Games channels would remain as they were.[48][51]

Channels and content

Smosh

Smosh is the original and main channel created in November 2005. On the channel, their videos consist primarily of comedic sketches featuring Hecox and Padilla in various scenarios.[6][52] The channel originally became popular for lip-sync videos to video game and cartoon soundtracks, before the duo gradually pivoted towards creating scripted videos.[6][7] Many of their older videos typically start with a cold open showcasing the Smosh logo with an interspersed comedic soundbite, before ending with the catchphrase "Shut Up", which was recorded by Hecox in 2005.[‡ 4][10] At the end of the videos, they often promoted behind-the-scenes footage and bloopers as exclusive content on their website.[10] The duo primarily uploaded sketch videos once a week every Friday;[10] following their reunion in 2023, the channel shifted to uploading new sketch videos every two weeks among other series.[48] Their videos often employed custom thumbnails comprising pixelated images and exaggerated expressions of the duo, which were described by author Rosie Matheson as "add[ing] a sense of mystery to everything they do."[17]

Smosh's repertoire of videos comprise comedic shorts, parodies, and episodic series, often of them portraying various characters.[10][17] Several of their most popular content include the Food Battle, If X Were Real and Every (Blank) Ever series.[4][8] In Food Battle, Hecox and Padilla compete to see which food they enjoy can complete the most challenges. Described as a mix of Iron Chef and Calvinball, the videos show Hecox using a pink-frosted sprinkled doughnut and Padilla choosing a variety of foods voted on by fans.[53][54] The If X Were Real videos see the duo parody various video games, films and pop culture media while questioning their realism.[10] Every (Blank) Ever similarly satirizes varied situations and experiences;[6][10] for example, "Every Instagram Ever" comically comments on anxieties regarding Instagram and social media.[7] Their most viewed video is their 2008 sketch "Beef 'n Go", a parody of portable snack foods which advertises the titular fictional snack. Considered a mockery of American commercials, the fake advertisement contains celebrity endorsements from Tom Cruise, Britney Spears and Barack Obama; the video also ends with a reveal that the cows used to make the product were fed "wheat grass and horse testicles."[4][17] According to Hecox, the video reached a significant amount of views due to the thumbnail, which featured a raunchy screen capture taken from the video's middle portion.[‡ 7] The video accumulated over 108 million views as of 2024.[‡ 8] Other videos of theirs include their Pokemon In Real Life video;[10] their Boxman series focusing on the titular cardboard box-human hybrid character;[6] and That Damn… featuring Hecox as a character in conflict with his neighbor over the former's pink flamingo ornament.[10] They have also ventured into music, creating comedic songs for licensed media such as The Legend of Zelda and Assassin's Creed 3, among other original compositions.[17]

Current Smosh shows include:

  • Food Battle (2006–2016; 2023–present)
  • If [Blank] Were Real (2009–2021; 2024–present)
  • Behind the Scenes (2013–2017; 2023–present (subscribers only))

Other channels

Smosh Pit

The Smosh Pit channel uploads every Tuesday, Thursday, and Saturday. The videos consist of a variety of formats including game shows and challenges involving the cast. Current Smosh Pit shows include:

Current Smosh Pit shows
  • Try Not to Laugh (2017–present)
  • 2 Truths 1 Lie Challenge (2018–2020; 2023–present)
  • Smosh Pit Theater (2019–present)
  • The Challenge Pit (2019–2021; 2023–present)
  • Beopardy (2020–present)
  • Who Meme'd It? (2021–2022 SG; 2022–present)
  • Reading Reddit Stories (2022–present)
  • You Posted That? (2023–present)
  • Culinary Crimes (2023–present)

Smosh Games

The Smosh Games channel uploads every Wednesday, Friday, and Sunday. The videos consist of playing video games, board games and card games, with various recurring games and series. Current Smosh Games shows include:

  • Board AF (2016–present)[55]
  • Gaming with a Twist [Formerly Chaotic Gaming] (2019–present)
  • Stan Trivia (2020–present)
  • Sword AF (2023–present)[56]

SmoshCast

Smosh's podcast channel currently comprises two shows:

Smosh Mouth

Smosh Mouth (also referred as the SmoshCast) is based on the original format of SmoshCast's first iteration. The podcast was reintroduced on 26 June 2023 and is hosted by Shayne Topp and Amanda Lehan-Canto every Monday with one other rotating Smosh member and/or a guest joining them each episode. It includes them talking about their lives and various other topics and current events, revealing and discussing possible future ideas for various content and reading through and discussing various things on social media, such as Reddit posts and more.

Lunchtime with Smosh

A more ad-hoc podcast that features Ian and Anthony chatting about what's on their mind, while joined by Erica, a member of Smosh's production crew.

ElSmosh

ElSmosh uploads new Smosh episodes that have been dubbed over in Spanish. The videos are mostly from the main Smosh channel. It was originally created by a fan who dubbed Smosh videos in the language, and Hecox and Padilla hired them.[6]

Other ventures

App and game development

Smosh has branched out into various ventures related to digital media, including app and game development.[6][57] In February 2013, they released the Super Head Esploder X video game for iOS, which became the most downloaded game in the App Store within its first week.[58][59] The same year in July, they also started an Indiegogo campaign for an iOS and PC game, Food Battle: The Game, which was based on their characters and the foods used in their annual Food Battle series.[60] Lasting for 33 days from July 22 to August 24, the campaign raised $259,247 in total over a $250,000 goal, with Hecox and Padilla donating 10% of the funds to the "DoSomething", "Child's Play" and "FEED USA" charities.[61] An action RPG inspired by games such as The Legend of Zelda and The Witcher 2, the game was released in 2014.[62]

In early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship; it eventually made its way to the iTunes app store.[17] Smosh released another mobile app in February 2014 to access Smosh videos and other content from their website, and an Xbox One app later the same year.[57]

Books

In 2013, Smosh created Smosh Magazine which consisted of comics, interviews and behind-the-scenes content. The magazine ran exclusively in the United States for two editions.[17][59] Throughout 2015 and 2016, Smosh partnered with Dynamite Entertainment to publish a comic book and graphic novel series.[63] Titled "Super Virgin Squad", the six-issue series chronicles the titular group as super-humans. The first issue was released in May 2016.[64]

Films

On September 18, 2014, it was announced that a feature-length film starring the duo was in development by AwesomenessFilms;[65] it would be later titled Smosh: The Movie, and was released direct-to-video on July 24, 2015, by 20th Century Fox Home Entertainment, with Netflix acquiring the film's streaming rights.[66][67] Directed by Alex Winter from a screenplay by Eric Falconer and Steve Marmel, it stars both Hecox and Padilla as fictionalized versions of themselves, alongside fellow YouTube personalities Jenna Marbles, Grace Helbig, Harley Morenstein, Mark Fischbach, Dominic Sandoval, and the Smosh Games crew, with Shane Dawson appearing in the Unrated version.[68][69]

Smosh created the film Ghostmates for YouTube Red that was released on December 14, 2016.[70][71]

Appearances in other media

Smosh has appeared in various episodes of YouTube Rewind.[72][73] Hecox and Padilla also had voice roles in the 2016 animated film The Angry Birds Movie,[74] and appeared in an episode of the Epic Rap Battles of History web series.[75]

Current cast members

Main article: List of Smosh cast members
  • Ian Hecox – Smosh (2005–present), Smosh Pit (2006–present), Smosh Games (2012–present)
  • Anthony Padilla – Smosh (2005–2017; 2023–present), Smosh Pit (2006–2017; 2023–present), Smosh Games (2012–2017; 2023–present)
  • Keith Leak Jr. – Smosh, Smosh Pit, Smosh Games (2014–present)
  • Olivia Sui – Smosh, Smosh Pit, Smosh Games (2015–present)
  • Noah Grossman – Smosh, Smosh Pit, Smosh Games (2015–present)
  • Courtney Miller – Smosh, Smosh Pit, Smosh Games (2015–present)
  • Shayne Topp – Smosh, Smosh Pit, Smosh Games (2015–present)
  • Damien Haas – Smosh, Smosh Pit, Smosh Games (2017–present)
  • Amanda Lehan-Canto – Smosh (2020–present), Smosh Pit, Smosh Games (2022–present)
  • Chanse McCrary – Smosh, Smosh Pit, Smosh Games (2022–present)
  • Arasha Lalani – Smosh, Smosh Pit, Smosh Games (2022–present)
  • Angela Giarratana – Smosh, Smosh Pit, Smosh Games (2022–present)
  • Trevor Evarts – Smosh Pit, Smosh Games (2024–present)

Discography

Studio albums

List of albums, with selected chart positions
Title Album details Peak chart positions
US
Comedy
[76][77] 		US
Heat.
[76][77]
Sexy Album 11 —
If Music Were Real
  • Released: November 11, 2011
  • Formats: CD, Digital download
 5 26
Smoshtastic
  • Released: December 3, 2012
  • Formats: Digital download
 3 27
The Sweet Sound of Smosh
  • Released: November 30, 2013
  • Formats: Digital download
 4 33
Shut Up! and Listen
  • Released: December 10, 2015
  • Formats: Digital download
 4 —
"—" denotes releases that did not chart or were not released in that territory.

Awards and nominations

Awards and nominations for Smosh
Year Award Category Recipient Result Ref(s)
2007 2007 YouTube Awards Comedy "Smosh Short 2: Stranded" Won [78][79]
2009 2009 Webby Awards Experimental & Weird "Sex Ed Rocks" Nominated [80]
2010 2010 Webby Awards Viral "If Movies Were Real" Nominated [81]
2013 3rd Streamy Awards Best Comedy Series Smosh Nominated [82]
Audience Choice for Personality of the Year Smosh Nominated [82]
Best Animated Series Oishi High School Battle Nominated [82]
2013 Webby Awards Branded Entertainment Short Form "Ultimate Assassin's Creed 3 Song" Nominated [83]
2013 Social Star Awards Most Popular Social Show Smosh Nominated [84][85]
United States Social Media Star Smosh Won [86]
2014 4th Streamy Awards Best Comedy Channel, Show, or Series Smosh Nominated [87]
Best Gaming Channel, Show, or Series Smosh Games Won [87]
2015 Seventh Annual Shorty Awards YouTube Star of the Year presented by A&E Smosh Won [88]
5th Streamy Awards Show of the Year Smosh Nominated [89]
Best Gaming Channel, Show, or Series Smosh Games Nominated [89]
2016 2016 Webby Awards Gaming (channel) Smosh Games Won [90]
6th Streamy Awards Gaming Smosh Games Nominated [91]
Food Put it in My Mouth Nominated [91]
2017 7th Streamy Awards Live Smosh Live Won [92]
Gaming Smosh Games Won [92]

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Primary sources

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