A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]
Examples
edit| Country | Organization | Name | Excludes | Reference |
|---|---|---|---|---|
 Belgium
|
Belgian Association of Marketing | Robinson list | ||
 United Kingdom
|
Data & Marketing Association | Telephone Preference Service | Phone | |
| Mailing Preference Service (The MPS list) | ||||
 Canada
|
Canadian Radio-television and Telecommunications Commission |
National Do Not Call List | Phone | |
| Canada Post | Consumers' Choice program | Mail (unaddressed) | ||
| Addressed advertising reduction | Mail (addressed) | |||
 Finland
|
Data & Marketing Association of Finland | Mailing and telephone preference services | Mail, Phone | |
 France
|
|
|||
 Italy
|
Fondazione Ugo Bordoni |
|
||
 Spain
|
Asociación Española de Economía Digital | Robinson list | ||
 Sweden
|
NIX-Telefon |
|
Phone | |
 United States
|
Federal Trade Commission | National Do Not Call Registry | Phone | |
 Australia
|
Australian Communications and Media Authority | Do Not Call Register | Phone | |
 New Zealand
|
The Marketing Association | New Zealand Name Removal Service | Mail, Phone | |
 Singapore
|
Personal Data Protection Commission | Do Not Call Registry | Phone |
See also
editReferences
edit- ^ Krafft, Manfred; Hesse, Jürgen; Höfling, Jürgen; Peters, Kay; Rinas, Diane (2007-10-14). International Direct Marketing: Principles, Best Practices, Marketing Facts. Springer Science & Business Media. p. 134. ISBN 978-3-540-39632-1.
- ^ "Robinsonlist". Robinsonlist.be. Retrieved 2013-10-30.
- ^ "Mailing Preference Service". mpsonline.org.uk. Retrieved 2022-03-24.
- ^ "Consumers' Choice program". Retrieved 2023-10-24.
- ^ "How to reduce the amount of advertising mail you receive". Retrieved 2023-10-24.
- ^ "ASML - Data & Marketing Association of Finland". www.asml.fi. Retrieved 2022-09-27.
- ^ "Registro Pubblico delle Opposizioni" [Public Registry of Oppositions] (in Italian). Retrieved 2017-04-03.
- ^ "Servicios de Listas Robinson". Listarobinson.es. Retrieved 2012-07-31.
- ^ "The NIX registry". Kontakta. Retrieved 24 Aug 2024.
- ^ "Ditch the direct mail?". Ministry of Consumer Affairs. 19 May 2008. Archived from the original on 14 May 2010. Retrieved 5 February 2010.
- ^ Pilcher, Pat (21 October 2008). "Spam vs junk mail - which is the lesser evil?". The New Zealand Herald. Retrieved 30 October 2011.
- ^ "Telemarketing - What can you do?". Consumer NZ. 1 October 2007. Archived from the original on 2 May 2010. Retrieved 5 February 2010.
- ^ "Do Not Call Registry". Personal Data Protection Commission. 23 Feb 2020. Retrieved 8 Aug 2024.
External links
edit- stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mail
- USA.gov's reference for Telemarketing and Unwanted Mail
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