Magazine Luiza S.A., also known as Magazine Luiza, or simply as Magalu, is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.
 | |
| Company type | Sociedade Anônima |
|---|---|
| Industry | Retail |
| Headquarters | Franca, Brazil |
Key people | CEO: Frederico Trajano Chair: Luiza Trajano |
| Revenue | R$ 56 billion (2021)[1] |
| R$ 590.7 million (2021)[1] | |
| Website | Official website |
History
editThis article needs to be updated. (June 2023) |
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[2] which were still in use in 2019.[3]
In January 2016, Frederico Trajano became Magazine Luiza's CEO.[4]
In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[5]
In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[6]
References
edit- ^ a b "Earnings Release 2021". Magazine Luiza IR. 15 March 2021. pp. 2, 8, 9. Retrieved 11 July 2022.
- ^ "Retailing in Brazil: "Virtual Store Business Model Will Gain Ground" - L'Atelier BNP Paribas". L'Atelier BNP Paribas. Archived from the original on 2019-03-05. Retrieved 2020-10-31.
- ^ Grant, Michelle. "The Brazilian Retailer Conquering Omnichannel". Forbes. Retrieved 2019-05-07.
- ^ "After 3,800% Rally, CEO of Brazil Retailer Says It's Still Cheap". 2018-02-01. Retrieved 2019-05-07.
- ^ "Magazine Luiza anunciou a compra de duas startups para explorar um mercado com potencial bilionário: a publicidade online". ADVFN News (in Brazilian Portuguese). 6 August 2020. Retrieved 2020-09-23.
- ^ Perspectives, Opinion by Arick Wierson for CNN Business (17 November 2020). "Opinion: A company in Brazil made a controversial move to fight racism. Other CEOs should try it". CNN. Retrieved 2020-11-22.
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