MTV Lithuania & Latvia was a twenty-four-hour music and entertainment channel operated by MTV Networks Europe. The channel was originally formed in September 2006 at Lithuania, at January 2009 it got re-formed to double channel including both Lithuania and Latvia and targeted audiences in Lithuania and Latvia.
Ownership | |
---|---|
Owner | MTV Networks Europe / Ananey Communications Ltd. |
Sister channels | MTV Estonia |
History | |
Launched | 4 September 2006 January 2009again |
Closed | 19 November 2009[1] |
Replaced by | MTV Europe |
Links | |
Website | www.mtv.lt |
History
edit- In 2006, MTV Networks Europe established MTV Networks Baltic a new broadcasting service which provided localized channels for Latvia, Lithuania and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006.[2] Initially, MTV Networks Baltic comprised MTV Latvia, MTV Lithuania and MTV Estonia. But due to financial difficulties during the Great Recession, in January 2009, MTV Networks International merged MTV Latvia and MTV Lithuania to form MTV Lithuania and Latvia.[3][4]
MTV Estonia remained as stand alone channel.
- The first video to air on MTV in the Baltic region was Justice vs. Simian – "We Are Your Friends".
- In 2008, MTV Networks International signed a new licensing agreement with Israeli Communications company Ananey Communications to continue to operate and manage the MTV brand within the Baltic Region.[5]
- The channel ceased broadcasting on 19 November 2009.[6]
- As of 19 November 2009 MTV Europe has replaced MTV Baltic channels.
- Lithuania receives MTV Europe and other Viacom international channels, distributed by "Starworks LT".
Channel
editThe channel combined local and international music, as well as MTV's trademark shows such as Pimp My Ride, Celebrity Deathmatch and Wildboyz which were shown with subtitles in Lithuanian. The network also aired local programmes as European Top 20, Baltic Top 20, Dance Floor Chart, MTV Oops and MTV Supermercado. Prior to closing, it had launched a reality show live from the MTV Lietuva headquarters, the humour show Baltish and Pimp My Ride Baltic were created by MTV Lietuva. Lithuanian MTV VJs are VJ Ugnė, VJ Jonas and twins VJ Artūras and VJ Robertas.
Local shows
editFormer local shows
editPan-European shows
edit- Euro Top 20
- MTV Push
- MTV World Stage
- MTV at the Movies
- MTV Live Sessions
- MTV EMA (seasonal)
- EMA Spotlight (seasonal)
Shows imported from MTV Networks US
edit- The Real World
- True Life
- Made
- MTV Cribs
- MTV Essentials
- Brooke Knows Best
- MTV's Busted
- My Super Sweet 16
- The City
- Boiling Points
- A Double Shot at Love
- Wildboyz
- Dirty Sanchez
- Dismissed
- Beavis & Butthead
- Room Raiders
- Parental Control
- Run's House
- Viva La Bam
- MTV Movie Awards (seasonal)
- MTV VMA (seasonal)
Other shows
editOther former shows
editOther projects
editChange in format
editMTV Networks Europe originally launched separate MTV channels in Lithuania (MTV Lietuva) and Latvia (MTV Latvija) in September 2006. Both channels offered a mixture of local and international content. Due to the global recession and its impact on Latvia, MTV Networks Baltic merged both channels to form MTV Lietuva & Latvija, and this channel was supposed to operate until the economic crisis is rectified.[7] But unfortunately MTV Lietuva & Latvija and MTV Estonia ceased operations on November 19, 2009 and have been replaced by the original MTV Europe channel.
VJs
edit- Mantas Stonkus
- Jonas Bačelis
Past VJs
edit- Ugnė Skonsmanaitė
- Artūras Mediuška
- Robertas Mediuška
- DJ Sezzy
- Orinta Servaitė
- Silvija Vilkaitė
- Tomas Sinickis
- Andrius Afanasjev
- Jurgis Didžiulis
- Artūras Burnickis
References
edit- ^ https://www.facebook.com/saulius.ziemelis/videos/1156424312153/ [user-generated source]
- ^ "TNS PARAKSTA TRĪS GADU LĪGUMU AR MTV NETWORKS BALTIC – KANTAR Latvia" (in Latvian). Retrieved 30 May 2023.
- ^ "Latviams gali tekti žiūrėti lietuvišką MTV su latviškomis reklamomis". vz.lt (in Lithuanian). Retrieved 4 May 2023.
- ^ "MTV Latvija temporarily merges with MTV Lietuva". The Baltic Course. 6 February 2009. Retrieved 30 May 2023.
- ^ http://albert.balticbusinessnews.com/Default2.aspx?ArticleID=606e009e-b172-4394-8c34-73aabe954531&=miinus[permanent dead link]
- ^ "MTV Estonia to cease transmission".
- ^ "MTV Latvija temporarily merges with MTV Lietuva".