MTV Ukraine (Ukrainian: MTV Україна) was a Ukrainian free-to-air television music channel operated by GDF Media Limited under licence from VIMN Europe. The channel was launched on 24 August 2007, 6:00 a.m. and was replaced on 31 May 2013 by a new youth-orientated music and general entertainment channel called Zoom.[2]
 | |
| Country | Ukraine |
|---|---|
| Broadcast area | Ukraine |
| Headquarters | Kyiv |
| Programming | |
| Language(s) | Ukrainian |
| Picture format | 4:3 (576i, SDTV) |
| Ownership | |
| Owner | MTV Networks Europe GDF Media Limited[1] Emerging Europe Growth Fund |
| History | |
| Launched | 24 August 2007 |
| Closed | 31 May 2013 |
| Replaced by | Zoom (free-to-air) MTV Europe (pay television) |
| Links | |
| Website | mtv.ua |
Channel rebrand
editOn 31 May 2013 the operators of MTV in Ukraine, 'GDF Media' announced that the channel would cease operating from 23:00 on 31 May 2013 and would be rebranded as Zoom.[2] The decision to replace MTV with a new channel was decided by GDF Media, as the owners of the licence to operate the Ukrainian version of MTV felt the brand is no-longer relevant to the demographic the channel was targeting. The decision to replace MTV Ukraine with Zoom came shortly after MTV Russia was closed down as a free-to-air television network and relaunched on pay television. At the same year, MTV Brasil was also closed down as a free-to-air television network by Grupo Abril and relaunched on pay television by Viacom Latin America.
References
edit- ^ Khoroshkovsky sells Inter channel to Firtash (UPDATED), Kyiv Post (1 February 2013)
- ^ a b "MTV Ukraine rebrands". 31 May 2013.