Love Renaissance (LVRN) is an American record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun, and based in Atlanta, Georgia.[1] The label is currently distributed through The Orchard, a unit of Sony Music. The label currently houses artists 6lack, Summer Walker, BRS Kash, Alex Vaughn, Eli Derby, and North Ave Jax. LVRN manages artists Shelley FKA DRAM, Westside Boogie, Dvsn, Davido, and Spinall.
| Love Renaissance | |
|---|---|
| Founded | 2012 |
| Founder | Carlon Ramong Justice Baiden Junia Abaidoo Sean Famoso McNichol Tunde Balogun |
| Distributor(s) | The Orchard |
| Genre | |
| Country of origin | United States |
| Location | Atlanta, Georgia |
History
editLove Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun while students at Georgia State University. The agency specializes in talent management, creative direction, and production, as well as marketing and strategic partnerships.[2] The first artist under the label was a singer-songwriter, Raury. In 2016, they added two more artists, DRAM and 6lack, to their roster.[3]
On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. This studio and creative space belongs to the rest of the city as much as it does us. We want to make sure this place serves as a reminder nobody should have to travel across the country to Los Angeles or New York to get started on their dream."[citation needed] Tunde Balogun spoke with Billboard saying "What we're doing isn't a flash in the pan - it's about developing artists for the long run, that's Interscope's goal as well. That's why this works."[4] On January 8, 2018, Raury left the label to become an independent artist.[5]
In 2019 and 2020, the label signed artists Cruel Santino, Kitty Ca$h, OMB Bloodbath, Eli Derby, Young Rog, and BRS Kash. The latter's signing was pushed by his hit single, "Throat Baby (Go Baby)".[6][7] On November 16, 2020, the label released their first compilation album titled Home for the Holidays, featuring the LVRN roster.[8] In February 2021, the label entered into a publishing partnership with Warner Chappell, including the new signing of GMK, and Genio Bambino.[1] On April 27, 2021, LVRN announced the management signing of R&B duo Dvsn.[9] On May 5, LVRN released a hip hop cypher with Spotify, introducing Cleveland rapper NoonieVsEverybody to the label.[10]
Roster
editCurrent artists
edit| Act | Year signed |
Releases under the label |
|---|---|---|
| 6lack | 2016 | 4 |
| Summer Walker | 2017[11] | 6 |
| Young Rog | 2018 | 1 |
| BRS Kash | 2020 | 1 |
| OMB Bloodbath | 2020 | – |
| Kitty Ca$h | 2020 | – |
| Eli Derby | 2020 | 1 |
| NoonieVsEverybody | 2021 | – |
| Alex Vaughn | 2021 | 1 |
| GMK | 2021 | – |
| Genio Bambino | 2021 | – |
| North Ave Jax | 2021 | 1 |
| Äyanna | 2022 | 1 |
| SadBoi | 2023 | – |
| Tanner Adell | 2024[12] | – |
Management
edit| Act | Year signed |
Label |
|---|---|---|
| Shelley FKA DRAM | 2016 | Atlantic Records |
| Westside Boogie | 2017 | Shady Records |
| Cruel Santino | 2019 | Monster Boy |
| Dvsn | 2021 | OVO Sound |
| Davido | 2022 | |
| Spinall | 2022 | |
| Baby Tate | 2022 | Warner |
Former artists
edit| Act | Years on the label |
Releases under the label |
|---|---|---|
| Raury | 2012–18 | 2 |
Discography
editStudio albums
edit| Artist | Album | Details |
|---|---|---|
| Raury | All We Need |
|
| 6lack | Free 6lack |
|
| 6lack | East Atlanta Love Letter |
|
| Summer Walker | Over It |
|
| Summer Walker | Still Over It |
|
Compilation albums
edit| Artist | Album | Details |
|---|---|---|
| LVRN, 6lack, Summer Walker | Home for the Holidays |
|
| LVRN, 6lack, Summer Walker | Home for the Holidays, Vol. 2 |
|
Extended plays
edit| Artist | Extended play | Details |
|---|---|---|
| Summer Walker | Clear |
|
| 6lack | 6pc Hot EP |
|
| Summer Walker | Life on Earth |
|
| Alex Vaughn | The Hurtbook |
|
| Eli Derby | More Than Friends |
|
| Summer Walker | Clear 2: Soft Life |
|
Mixtapes
edit| Artist | Mixtape | Details |
|---|---|---|
| Raury | Indigo Child |
|
| Summer Walker | Last Day of Summer |
|
| BRS Kash | Kash Only |
|
| Young Rog | Boy Next Door |
|
| North Ave Jax | LaZy, but i have goals |
|
References
edit- ^ a b "Warner Chappell enters publishing partnership with Atlanta record label LVRN". Music Business Worldwide. February 17, 2021. Retrieved February 18, 2021.
- ^ "LVRN: ATLANTA NEEDS A 'LOVE RENAISSANCE'". ImmersiveAtlanta. Retrieved March 3, 2019.
- ^ Payne, Ogden. "Meet LVRN, The Atlanta Record Label Applying A D.I.Y. Approach To The Music Business". Forbes. Retrieved March 3, 2019.
- ^ "LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta". Billboard. Retrieved March 3, 2019.
- ^ ""I Would Rather Die Than Be Controlled": Raury on Walking Away From Columbia & LVRN". DJ Booth. Retrieved March 3, 2019.
- ^ McKinney, Jessica. "How LVRN Became a Superstar-Making Label on Their Own Terms". Complex. Retrieved September 14, 2020.
- ^ Carl, Lamarre (August 21, 2020). "BRS Kash Joins LVRN/Interscope Records on Partnership Deal With Team Litty: Exclusive". Billboard. Retrieved November 17, 2020.
- ^ "LVRN Announces Holiday Album: Summer Walker, 6LACK & More". Hotnewhiphop.
- ^ Lamarre, Carl. "R&B Duo DVSN Signs to LVRN Management". Billboard.
- ^ "LVRN Label Drops New Cypher Featuring 6LACK, Westside Boogie, BRS Kash, OMB Bloodbath, & NoonieVsEverybody For "Spotify Singles"". Hotnewhiphop.
- ^ "Summer Walker's a Star. She Signed a Brutal Record Deal to Get There". Rolling Stone.
- ^ Jessica Nicholson (June 20, 2024). "Tanner Adell Signs With Love Renaissance (LVRN)". Billboard. Retrieved July 19, 2024.
- ^ "All We Need by Raury on iTunes". Itunes.apple.com. Retrieved October 18, 2015.
- ^ "FREE 6LACK – 6LACK". AllMusic.
- ^ Maicki, Salvatore. "Hear 6LACK's new album East Atlanta Love Letter". The FADER.
- ^ "Over It". iTunes.
- ^ "CLEAR - EP". iTunes.
- ^ "iTunes - Music - Indigo Child - EP by Raury". iTunes.
- ^ "Last Day of Summer". iTunes.