Fruit Stripe was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024. The individual pieces of gum were striped and were packaged in zebra-striped wrappers, which also acted as temporary tattoos.
History edit
The "Five Flavor Gum" was invented by James Parker and first sold in 1960 by the Beech-Nut company.[1] In 1981 Nabisco acquired Fruit Stripe through its purchase of the Beech-Nut Life Savers's candy line from E.R Squibb. Farley's & Sathers Candy Company acquired the Fruit Stripe brand name in 2003 from The Hershey Company. Farley's & Sathers merged with Ferrara Pan during 2012, forming the Ferrara Candy Company, which became a wholly owned subsidiary of Ferrero during 2017.[citation needed]
A new variety was introduced, Fruit Stripe Gummy Candy, in 2022.[citation needed] In January 2024, Ferrero announced that it would cease further production of Fruit Stripe gum.[2]
Flavors edit
Two types of five-flavor packs of Fruit Stripe were produced:[3]
- Chewing gum: wet 'n wild melon, cherry, lemon, orange, and peach smash
- Bubble gum: cherry, grape, mixed fruit, lemon, and cotton candy
Mascots edit
A character known as the Fruit Stripe Gum Man was used to promote the product; he was an anthropomorphic gum pack with limbs and a face.[4] The Stripe Family Animals, which included a zebra, tiger, elephant, and mouse, were also used for advertising and featured in a coloring book and plush toys.[5]
However, the zebra later named Yipes has outlasted the other characters to become Fruit Stripe's sole mascot.[6] The advertising slogan "Yipes! Stripes!" has often been used with this character. Wrappers contain temporary tattoos of Yipes inline skating, skateboarding, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure.
Yipes was shown prominently on Fruit Stripe gum packaging. Yipes was often shown as a sports player, playing basketball or soccer on the gum's packaging.[7]
Promotions edit
In 1996, Fruit Stripe gave five cents from the sale of each Jumbo Pack and Variety Multipack to the World Wildlife Fund, totaling about $100,000, for the preservation of endangered animals and their habitats.[8]
See also edit
References edit
- ^ "US trademark 72133756".
First use Sept. 22, 1960; in commerce Sept. 22, 1960.
- ^ "Fruit Stripe Gum discontinued by Ferrera". The Takeout. January 8, 2024. Retrieved January 8, 2024.
- ^ Fruit Stripe website Archived 2016-12-20 at the Wayback Machine, retrieved on 2016-08-30
- ^ Fruit Stripe Gum Man with motorcycle, AdvertisingIconMuseum.org. Retrieved on 2-25-09.
- ^ Food Character Premiums, TheImaginaryWorld.com. Retrieved on 2-25-09.
- ^ "Fruit Stripe". Retroland. Archived from the original on February 6, 2015.
- ^ Fruit Stripe [dead link] at snackmemory.com
- ^ Who We Are Archived 2010-12-17 at the Wayback Machine, FarleysandSathers.com