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Summary
| Description |
English: Youtube description:
Mobile is a real problem for many brands and agencies. On mobile, content is shorter and simpler, and advertisers have to find their way around new platforms in order to reach consumers. A one-size-fits-all strategy doesn’t work, and neither do old desktop formats, like banners or pop-up ads. So what does? In this session, Kik Co-Founder and CTO Chris Best will discuss how apps like WeChat, Line, and Kik are connecting brands with consumers in a true one-to-one setting, offering more intimate engagement opportunities than are found in traditional social media channels. Chris will draw on real-life examples from the publishing, retail and film industries, illustrating why opt-in advertising is the future of mobile. Presentation: <usurped link> Featuring: Chris Best, Co-Founder & CTO at Kik Filmed at Mobilenomics Deer Valley Summit, 2015 <usurped link> |
| Date | |
| Source |
https://www.youtube.com/watch?v=NTmr7IIcwhg Chris Best - The Future of Mobile: Opt-in Advertising Time: 0:27 |
| Author | VMA Media |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 02:17, 14 July 2020 | | 495 × 690 (276 KB) | Jlevi | Uploaded a work by VMA Media from https://www.youtube.com/watch?v=NTmr7IIcwhg Chris Best - The Future of Mobile: Opt-in Advertising Time: 0:27 with UploadWizard |
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