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Travel Tuesday, also known as Travel Deal Tuesday, is a marketing term for e-commerce transactions occurring on the Tuesday after Thanksgiving in the United States.[1] It originated in 2017, when Hopper, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights.[2] It is mainly a United States-based phenomenon. However, some overseas companies do recognize the holiday.[3]
History edit
In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights.[2] Since then, major airline providers such as Orbitz, Travelocity, and CheapTickets have recognized the holiday.[4] However, outside the United States, the holiday is rarely celebrated.[3]
Impact edit
In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to Cyber Monday and Black Friday, fares were somewhat cheaper.[5] In 2022, flight sales because of Travel Tuesday were thrice as much compared to the sales in the rest of the post-Thanksgiving period.[6]
References edit
- ^ Ermey, Ryan (2023-11-24). "Deals to the Maldives, Paris and Palm Springs: How to take advantage of 'Travel Tuesday'". CNBC. Retrieved 2024-02-13.
- ^ a b Palma, Kristi. "Get these Logan Airport deals during Travel Deal Tuesday 2023". www.boston.com. Retrieved 2024-02-13.
- ^ a b "What is Travel Tuesday – and what are the best travel deals?". The Independent. 2023-11-28. Retrieved 2024-02-13.
- ^ Unger, Carl. "Is Travel Tuesday the new Cyber Monday? What to know before booking a deal". USA TODAY. Retrieved 2024-02-13.
- ^ Sablich, Justin (2018-11-15). "The Best Shopping Holiday for Travelers May Not Be Black Friday (but It's Close)". The New York Times. ISSN 0362-4331. Retrieved 2024-02-13.
- ^ Mautone, Kira (2023-11-21). "Travel expert details how to get the most out of 'Travel Tuesday' to maximize travel in 2024". Fox News. Retrieved 2024-02-13.