Wikipedia

Draft:Sweetheart

  • Comment: Still absolutely 0 references. I suggest you read this page to know what a reference should be. ― Blaze WolfTalkBlaze Wolf#6545 13:52, 4 April 2023 (UTC)
Sweetheart
Broadcast areaLos Angeles
BrandingSweetheart
Programming
Language(s)English
FormatEasy listening, Soft AC
NetworkSweetheart Network inc. (formerly Sweetheart Radio Network Inc.)
Ownership
OwnerEnhanced Media Broadcasting Systems Inc.
OperatorEdwin G. Cruz (Former Station Manager and Management) (early 1977-June 30, 1996)
Sir. Michael Santos (Former Station Manager and Management) (July 8, 1996 - July 31, 2022)
Mark Siena (Full-time Station Manager & Management w/ Main Programming) (November 7, 2022-present)
History
First air date
1993
Former names
P.S.R.: Public Service Radio (early 1977 - October 1984)
Lite Rock Radio (October 1984 - May 1, 1995)
POP! Radio (May 1, 1995 -March 27, 2013)
Former frequencies
740 kHz / 620 kHz (on AM band) (1977-1995)
Technical information
ClassA, B, C

Sweetheart was an internet radio station, the station was currently its online through worldwide for broadcast via satellite areas which covered the worldwide station, Sweetheart currently its watch/listen live streaming platforms via YouNow, Twitch and YouTube due to copyright infringement, also social media users including Facebook, Twitter, Instagram and TikTok which livestream the programs without music (due to copyright infringement) and uploaded the local vlogs also guesting the program the station, The station was operating for round-the-clock or 24/7.

Sweetheart was became to number one of the easy-listening internet radio station for worldwide, which ranks from November 2019 to February 2020, Most of the avid listeners are 5–25 years of age.[1]

History

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1977-1995: P.S.R. / Lite Rock Radio

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The station was established in early 1977 since no internet radio that year, which carrying its news/talk radio station called P.S.R.: Public Service Radio when 740 kHz on AM band, when aired its first program called Morning News during to delay airtime, In October 1984, later moved to 620 kHz but now owned the sister stations, it was rebranded as Lite Rock Radio which reformatted with Soft AC format, but some AM stations called P.S.R. when continues to air for 740 kHz from AM band also became that second sister station since late 1980s, the company but since moving to internet radio station in 1993 but no transiton for FM band due to unpaid license once more, However, which lasted to 10 years until goes off the air in May 1995 but reformat the station well delay than months during to test broadcast period until July 31, 1995, but well P.S.R. which ended its broadcast at same year.

1995-2013: POP! Radio

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On May 1, 1995, during to Labor Day, were back on the air this time, it was reformatted as POP! (without "Radio" name) which played to pop music through its existence, when officially launched on July 31, 1995 after 2-month test broadcast period, in July 1998, POP! was reduced the wrapped up our playlist due to danger of the censorship songs.[2]

In 2002, POP! was added the R&B dance songs up to early 1990s playlist, Back then, the station celebrated its 10th anniversary since 2003.

In April 2004, during to Summer 2004, POP! but shortening to name as POP! Radio, when shifted the dance-pop format (when carried the pop music) also between that playing dance-pop hits like 1980s and 1990s (which that additional format for new wave and synthpop genre) would not adding some additional dance songs only but became to unorganized these playlist, then not adding to 2000s dance hits which not became to new songs this year, the weekly Saturday program called Saturday's Dance-Pop Hits every Saturdays daily at 6am until 6pm onwards throughout daily, After sucessfully was rebranded, the station was sold to coporate the owners would that purchased to complex owners also parent holdings through broadcast company who next for newest ownership also corporate property which demolished since June 2011, Since then, POP! was became to number one of the first pop music radio station in the country.

On November 20, 2012, the station's management will decided that goes off the air until April 1, 2013 which new reformat the station due to low ratings, in March 2013, after 20 years, POP! Radio's finally bids farewell but thanks its wonderful listeners for past to 24 years on air, but last on-air onboard until March 27, 2013, which played for last two song before signed off the air would return the airwaves only before rebranding the station until April, Also, the station that played to last three songs for Avril Lavigne's hits including When You're Gone, Wish You Were Here and Goodbye but takes a bow the POP! brand after 18 years on air, which airs to station notice during the last time this on air.

The station went off air on March 27, 2013 before Holy Week days (including Maundy Thursday, Good Friday, Black Saturday and Easter Sunday) until goes on the air in April 2013 when rebranded the station this Monday.

2013-present: Sweetheart Radio

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In April 2013, at 4:52 am, coinciding with the 20th anniversary the station, when playing automated music within 10 days period, also officially debuted the programs on April 8, 2013 when launched the weekly programs including Wednesday Hardcore and Greatest Saturday at same year, the station was resumed its broadcasting and rebranded as Sweetheart Radio, the slogan as "Less Talk, More Music", ending almost 20 years of broadcasting under the POP! Radio brand to reflect the change, After demise of POP!, but flipped to contemporary pop music (was gradually shifted the mainly Soft AC format, also similar that original format during to Lite Rock Radio era from October 1984 to May 1995), the format of "lite rock music" style, when reformatted an easy-listening format when officially discontinued the pop music programming format after POP! signed off at same year, but unlike any other stations who not playing upbeat tracks eversince, but just like these playlist of Easy Rock.

On December 24, 2021, due to Christmas Eve, the station would that underwent to rebranding from Sweetheart Radio to Sweetheart which starting to January 3, 2022, but dropped the "Radio" name, Meanwhile, the station was fully automated until December 27, 2021 which rebranding the station.

On January 3, 2022, Sweetheart Radio was changed its name to Sweetheart when dropped the "Radio" name, the slogan as "Good Vibes For The Music" that year.

On October 1, 2023, Sweetheart Radio was launched the Sunday program called Sunday at the Memories which played to lite rock music (including pop hits, FRC or Folk Rock & Country, easy listening love songs and upbeat hits with Slow Rock Ballads etc) (during to Lite Rock Radio era) also no DJs only every Sundays, also added its songs included to No More Lonely Hearts, Wednesday Hardcore and Greatest Saturday's playlist after program blocks are ended due to pandemic, However, the currently best largest music hits format just like "masa" style, Sunday at the Memories is a playing latest hits up to 70s, 80s and the 90s playlist every Sunday which similar the playlist of Lite Rock Radio era, The Sunday at the Memories program every Sunday from to 6:00 am to 6:00 pm onwards before playing regular playlist during nights, later in March, was added its DJs every weelends while playing automated music (expect to the mainly Easy Rock playlist) from 10am to 2pm due to programming extension, DJ Mark is moved to 2pm-6pm timeslot every Saturday.

In December 2023, the station was slowly its shifted to Mainstream Top 40, However, after 10 years, ending an easy-listening format without additional format, would continues to the Soft AC playlist which targeting the masses, the format was similar the POP! Radio's playlist, However, did not push this reformat, but remains with easy-listening format.

Slogans

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As P.S.R.

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  • Your Public Service Radio Station (1977-1994)
  • Best Your Public Service (1994-1995)

As Lite Rock Radio

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  • Your Lite Rock Radio, your easy hits (1984-1991)
  • Lite Rock In The Best Music (1991-1994)
  • Fresh Your Music (1994-1995)

As POP!/POP! Radio

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  • This is POP!, your millennials! (1995-2001)
  • POP! to POP! (2001-2004)
  • Hitlist In The Good Music (2004-2009)
  • Magical Your POP! Hits (2009-2011)
  • Best Your POP! Music (2011-2013)

As Sweetheart Radio/Sweetheart

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  • Less Talk, More Music (2013-2019)
  • Your Easy-Listening Hits (2019-2022)
  • Good Vibes For The Music (2022-present)

Controversy

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Trademark infringement

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In March 2013, iHeartRadio was filled an trademark infringement case against to the media company, EMBS Inc. (or Enhanced Media Broadcasting Systems Inc.), would rebranding as Heart FM (later changed its name to Sweetheart Radio until April 2013) who unsupervised that without permission the company also said brand by Heart FM but damaged almost loss to $382,860 for a two month after ended its parent company then among subsidiaries, The case was upheld on June 2014, but stopped its trademark for rebranding the station who once than terrified that controversial issue but now case closed to controversial trademark infringement.[3][4]

In 2021, the trademark infringement controversial case was now officially closed after completed to the court.[5]

Compilation albums

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References

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  1. ^ Thanks for became to number one the avid listeners in the worldwide.
  2. ^ POP! wrap up to playlist.
  3. ^ iHeartRadio filled an trademark infringement.
  4. ^ The controversial trademark infringement case was officially closed.
  5. ^ EMBS Inc.-iHeartRadio was officially closdd the case.
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