Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.[1]
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.jpg) Kellogg's Crispix – Hexagon Shaped Rice and Corn Cereal, closeup | |
| Product type | Breakfast cereal |
|---|---|
| Owner | WK Kellogg Co |
| Country | U.S. |
| Introduced | 1983 |
| Previous owners | Kellogg Company (1983–2023) |
Its box touts its unique composition of "Crispy rice on one side, crunchy corn on the other."[2] The cereal itself is in a hexagon shape. The two sides are made in a lattice pattern and connected only at the edges; the center is open. Crispix is kosher/parve.[3]
Manufacturing process
editKellogg's has released limited information about manufacturing process that results in Crispix's unique puffed hexagon shape. According to Kellogg's, corn grits and rice are cooked separately, dried, and then rolled with a grooved roller creating a waffled appearance. The sheets of corn and rice are laid on top of each other, cut into hexagons and toasted in an oven that causes them to puff.[4]
Flavored versions
editA variation of original Crispix introduced in late 2001 in the US known as Cinnamon Crunch Crispix was described by Kellogg's as a "[c]rispy corn and rice cereal with a cinnamon taste." Cinnamon Crunch Crispix joined a number of cereals discontinued by Kellogg's after disappointing sales.[5]
Honey Flavored Crispix have been sold twice in the UK, and twice have been discontinued. In Australia, Crispix is rectangular, yellow and honey-flavored. A chocolate version is sold under the name Coco Pops Chex.[6]
In some markets, Kellogg's owns the rights to the Chex name, and sells products in multiple flavors, including a green onion flavor in South Korea, the result of a marketing stunt in 2004 that asked for public input on the next flavor for the brand.[7]
Health
editCrispix contains 5g of added sugars and 0g of dietary fiber per serving.[8] The cereal received one and a half stars out of five on the Australian Government's health star ratings.[9]
References
edit- ^ Steinbreder, H. John (August 29, 1988). "How King Kellogg Beat the Blahs". Fortune. Retrieved July 18, 2009.
- ^ "Kellogg's® Crispix® Cereal". Kellogg's. Archived from the original on December 13, 2007.
- ^ "Cereals and Their Brachos Kosher Listing". STAR-K. Retrieved February 20, 2016.
- ^ Kellogg's (2020). "How are your cereal and snacks made?". Kellogg's Nutrition. Archived from the original on August 13, 2020. Retrieved September 23, 2021.
- ^ "Kellogg's Cinnamon Crunch Crispix". Mr. Breakfast. Retrieved April 19, 2017.
- ^ "Coco Pops®". Kellogg's. Archived from the original on September 9, 2012. Retrieved January 25, 2009.
- ^ "South Korea Gets Long Awaited Green Onion Chex". NPR.org. Retrieved September 23, 2021.
- ^ "Kellogg's® Crispix® Cereal". SmartLabel. Kellogg's. Retrieved April 16, 2020.
- ^ Han, Esther (April 20, 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.