AdGreetz

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AdGreetz is a marketing services company based in Los Angeles, California, United States.[1] It was founded in 2009 by Eric Frankel, who serves as the company's CEO.[2][3]

AdGreetz
Company typePrivate
IndustryAdvertising, marketing
Founded2009
Headquarters
Los Angeles, CA
,
USA
Key people
Eric Frankel, CEO
WebsiteAdGreetz.com

Platform

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The company uses adaptive video[1] in its SaaS video personalization platform.[3] Video messages are distributed through email, social media, websites, and banner ads.[1]

AdGreetz has created videos for companies in various industries,[4] including Flipkart and Forever 21.[5] The campaigns are personalized to the ad viewers.[6] The company also developed an email campaign for the film Fifty Shades of Grey, where recipients heard their name spoken through the voice of a character from the film.[7] The company also created a campaign for the film Smurfs: The Lost Village.[8]

In 2019, AdGreetz created the AdChef platform.[3]

References

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  1. ^ a b c Norm Johnston (2015). Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company. Springer. ISBN 9781137462930.
  2. ^ Ginny Marvin (November 20, 2017). "The state of interactive advertising: New formats are infusing digital ads with creativity that gets results". Marketing Land.
  3. ^ a b c Ameya Dusane (April 18, 2019). "Adgreetz Unveils AdChef, AI and Machine Learning Platform to Deploy Personalized Ads". Martech Advisor.
  4. ^ Arthur Zaczkiewicz (April 28, 2016). "AdGreetz Founder on Why Personalization Converts Shoppers Into Buyers". Women's Wear Daily.
  5. ^ Simon Alvarez (December 28, 2017). "It's all about personalization in the new marketing sphere".
  6. ^ Stephanie Pandolph (November 24, 2017). "Personalized video ads are engaging consumers". Business Insider.
  7. ^ Meg James (February 13, 2015). "'Grey' area: For a provocative film, many shades of marketing". Los Angeles Times.
  8. ^ "AdGreetz Powers New Personalized Smurf's Ad - socaltech.com". Retrieved March 18, 2023.
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